Job Description

Description


We're looking for an enthusiastic and driven Biddable Account Executive - Performance Marketing to join our team of digital marketing specialists. Our ideal candidate would be a proactive problem solver who is comfortable thinking on their feet and taking ownership of digital campaign builds, activation and optimization from day one.

Responsibilities


The role is fast-paced and offers a blend of campaign activation and analytical skills across different Paid Media channels, specifically, Paid Social, Display, Video, Native and more, so no day is the same. Paid Search/PPC is a plus. Your responsibilities as a Performance Marketing Executive will include:

• Building paid media campaigns on platforms such as Google Ads, Facebook Business Manager, DV360, and LinkedIn, including ad copywriting
• Creating and executing Paid Media campaign optimization plans
• Analyzing and reporting on campaign performance using tools such as Google Analytics, Google Looker Studio, and Excel
• Identifying opportunities to develop and grow our clients' Paid Media activity via keyword, audience and market research
• Writing client reports and preparing PowerPoint presentations to showcase our work and results to clients
Qualifications


What we're looking for

• You understand the principles and techniques of online marketing via Paid/Biddable media.
• You have prior experience running Paid Social, Paid Social and Display & Video campaigns.
• Must be knowledgeable of and comfortable using Google Ads, Google Ads Editor, Facebook Business Manager, LinkedIn Campaign Manager, and Google Analytics.
• You have strong attention to detail and can independently execute flawless campaign builds and optimizations'.
• Must be advanced Microsoft Excel user, knowing how to work with large datasets, write nested formulas, plot and draw insights from pivot tables and vlookups.
• Must be confident Microsoft PowerPoint user, being able to efficiently build slides that help translate performance data into stories easy for clients to understand.
• You have experience using DSPs to buy media - E.g. DV360 or The Trade Desk.
• You have business acumen and understand key principles of demand generation.
• You understand the right mix of KPIs to drive brand's business and marketing objectives - e.g. Awareness through to Direct Response.
• You're knowledgeable of paid media targeting capabilities to reach different audiences.
• You are comfortable analyzing performance data, have a solid understanding of the interplay between digital media metrics and are capable of drawing recommendations for campaign optimization.
• You use data to inform your decisions and make optimizations'.
• You enjoy working with others, are open to feedback, listen actively and communicate efficiently.
• You're proactive in identifying solutions to challenges rather than simply report problems.
• You have a growth mindset and are eager to learn and thrive in a fast-paced environment.
• You are able to prioritise tasks and manage your workload.
• You are a fast leaner and stay up to date with the latest industry trends and developments.
Hiring organization


PulseHRM Employment Type


Full-time Job Location


Gurgaon, Haryana Date posted


August 1, 2024 Valid through


September 1, 2024