Job Description

Position: Chief Marketing Officer (CMO)
Objective: To lead and innovate the companys marketing strategy, strengthen brand
visibility, foster customer engagement, and drive sustainable growth through data-driven
and creative marketing initiatives, ultimately achieving business targets.
Key Responsibilities:
1. Strategic Marketing Leadership
o Align marketing goals with overall business objectives, with a specific focus
on achieving set business targets, such as revenue growth, market
expansion, and brand reach.
o Develop a deep understanding of the Ideal Client Profile (ICP) and create
strategic approaches to guide them effectively along the buying journey.2. Revenue Growth and Business Target Achievement
o Own and be accountable for achieving marketing-driven revenue and growth
targets, actively contributing to the companys profitability and long-term
success.
o Collaborate with sales and finance teams to set realistic, yet ambitious
targets, ensuring that marketing initiatives are designed to meet these
goals.3. Brand Management and Positioning
o Develop and execute branding strategies that maintain positive public
perception and support the achievement of business goals.
o Conduct regular brand audits to assess and refine brand positioning for
competitive advantage.
4. Campaign and Budget Management
o Design and oversee marketing plans and campaigns aimed at meeting target
metrics, such as lead generation, conversion rates, and customer retention.
o Manage marketing budgets to optimize spending and maximize ROI,
adjusting resource allocation as needed to align with business priorities.5. Market Research and Trend Adaptation
o Conduct in-depth market research to identify trends, opportunities, and
challenges, using this data to inform marketing strategies aligned with
revenue goals.6. Customer Insights and Experience Enhancemento Gather and share customer insights with leadership to ensure a customer-
centric approach that supports business growth.o Enhance customer experience across touchpoints, addressing pain points
to increase satisfaction and loyalty.7. Product Narrative and Storytelling
o Develop engaging narratives for products and services to clearly
communicate value, increase product demand, and support sales targets.
o Tailor messaging for each stage of the customer journey to improve brand
resonance and customer retention.
8. Social Media and Digital Strategy
o Drive social media strategies that not only build brand awareness but also
convert leads, contribute to sales growth, and reach business targets.
o Manage content strategy across digital platforms to foster engagement and
align with marketing objectives.
9. Performance Metrics and Analytics
o Establish and track KPIs that directly link to business targets, using data to
optimize campaigns and ensure measurable contributions to the companys
growth.
o Regularly analyze marketing performance to ensure continuous
improvement and goal achievement.
10. Strategic Partnerships and PR Management
o Develop partnerships and manage PR to enhance brand reputation and
visibility, supporting both brand positioning and revenue objectives.
o Respond to media inquiries and represent the company in public events to
increase credibility and customer trust.11. Event Planning and Representation
o Organize and participate in events with a focus on networking, lead
generation, and customer engagement to help meet business targets.12. Team Leadership and Development
o Lead a results-oriented marketing team, setting clear targets, fostering a
high-performance culture, and ensuring the teams alignment with business
goals.13. Innovation and Technology Integration
o Adopt new marketing technologies and approaches that increase efficiency,
reduce costs, and help achieve revenue and market share goals.14. Crisis Management and Brand Protection
o Execute crisis communication plans to protect the brand, ensuring minimal
disruption to business targets and revenue growth.Key Skills & Requirements:

• Strong expertise in brand management, marketing strategy, and campaign

execution, with a proven record of achieving business targets.

• Exceptional storytelling and communication skills across all formats.
• Proficiency in data analytics, with a focus on metrics that drive revenue and track

progress toward growth goals.

• Experience in cross-functional team leadership and strategic partnership

development.

• Deep understanding of market trends, digital marketing tools, and CRM solutions to

support a data-driven approach to meeting business objectives.

Ciel HR