Job Description

Overall responsibility of driving growth and enhancing stakeholder value through the development and execution of strategic business plans, effective financial management, and the attraction and retention of a high-performing teamTo fulfill the revenue objective by-- Service Leadership- Excellence in execution- Constant innovation.- Sense of UrgencyDuties, Responsibilities and Expected Contributions:- Provide Strategic Thought Leadership- Elevate the dialogue with the customer at a strategic level to solve business needs- Demonstrate an understanding of the Business and where the customer currently exists in these areas.- Leverage best-in-class insights from outside the customer's market to drive performance.- Foster thought leadership within account team.- Sell as per the rate card and constantly work towards increasing yield.- Special focus on spikes and special days.- Maintain target/achievement executive wise for your region.Enhance Relationships:- Own executive level relationships with assigned customer.- Ensure execution of the Large Account Management Process framework to identify the most critical initiatives and relationships. Work with the account team to lay out short-term and long term plans to enhance relationships at the appropriate level for the account.- Manage the Reliance Broadcast value equation with the senior team of customer and ensure it is understood and advanced.- Develop strong supplier relationships by obtaining alignment and developing and delivering on mutually established goals.Drive Business Results:- Achieve or exceed budgeted goals for financials across the enterprise.- Pursue new opportunities that align enterprise competencies with customer needs.Enhance Talent:- Attract, develop and retain key talent to enable the execution of the collective goals of the customer and enterprise.- Ensure succession plans are in place for critical roles.- Identify expected level of decision-making and risk-taking for team members.- Drive employee satisfaction by continuously enhancing the trust and skills of associates to make a desired workplace.Manage Execution:- Demonstrate functional expertise in all facets via on-the-job development, educational and networking opportunities.- Create and measure clear performance expectations with suppliers and the customer.- Execute new strategic initiatives for the account.- Identify and convert non radio advertisers.- Grow the brand count of the stations.- Focus on SME's.- Access and allocate resources at the account level and access the enterprise.- Support account team in the development of sales plans.- Direct, delegate, and empower effectively, while having desire and ability to roll sleeves up as needed.- Ensure appropriate amount of support (time & resource allocation) for our top relationships.Client Servicing:- On time revert to client on briefs/proposals.- Post evaluations for all campaigns with a deal value of 10 Lacs per month and any other important advertiser/campaign.- Objection handling.- Trade Marketing activities to be suggested at the beginning of a month.- Build and maintain business relationships with key clients and agencies. (ref:updazz.com)

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