Cluster Manager 3in1
Job Description
Job Summary . Cluster Manager - 3in1 Job Purpose This role is based on delivering TW business targets. Lead a team of Growth marketers who work towards increasing business revenue through the Mobile app channel. Target is to increase customers consents for TW loans & improving funnel efficiency. Job Duties & Key Responsibilities . Duties and Responsibilities - . Business Execution o Campaign calendar closure for campaign execution o Target & efficiency matrix target setting . Campaign Execution o Campaign creation on CleverTap o A/B testing for continuous improvement for campaigns execution. o Remarketing campaigns for funnel progression o Improving content and communication in targeted Push Notifications/Pop-Ups/App Inbox etc for increasing traffic/consented flow (with Content & comms team) . Funnel management/tracking o Daily tracking of journey funnel & lead flow o Improving customer led funnel progression via campaigns o Improving journey-based disbursals v/s apply now responses . Business engagement o Daily tracking of conversions with business team(s) of Apply now & Journey based responses separately . Tracking & reporting o Campaign performance tracking & publishing to managers/business of App based feeds movement o Requirement closure with Data science team(s) for creation of PowerBi reports
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Job Detail
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Job IdJD3003060
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationPune, Maharashtra, India
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EducationNot mentioned
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ExperienceYear