Job Description

Job Summary:As a Social Media Manager, you will be responsible for developing and executing innovative social media strategies that enhance brand visibility, engagement, and conversions. You should be a trendspotter who stays ahead of industry shifts and a data-driven strategist who uses analytics to optimize performance. This role requires both creativity and analytical skills to craft compelling content and measure its impact effectively.Key Responsibilities:- Develop and implement a comprehensive social media strategy aligned with business objectives.- Create, curate, and manage engaging content (text, image, video, and interactive formats) across all social media platforms.- Stay updated with the latest social media trends, tools, and algorithms to ensure maximum brand visibility and - engagement.- Analyze key performance metrics and provide actionable insights to improve social media performance.- Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.- Monitor audience engagement, respond to comments/messages, and foster community growth.- Collaborate with designers, content creators, and other marketing team members to ensure a cohesive brand voice.- Conduct competitive analysis to identify opportunities and areas of improvement.- Experiment with new content formats, trends, and platforms to keep our social presence innovative.Requirements:- 1.5 - 2 years of experience in social media management, preferably in a B2C & B2B setting.- Proven track record of growing social media presence and engagement.- Strong understanding of social media platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter, YouTube, etc.) and their best practices.- Experience with social media analytics tools (Google Analytics, Meta Business Suite, Sprout Social, Hootsuite, etc.).- Ability to interpret data and translate insights into actionable strategies.- Excellent written and verbal communication skills with a knack for storytelling.- Proficiency in graphic design and video editing tools is a plus (Adobe Suite, Canva, CapCut, etc.).Ability to multitask, work in a fast-paced environment, and meet deadlines.d executing innovative social media strategies that enhance brand visibility, engagement, and conversions. You should be a trendspotter who stays ahead of industry shifts and a data-driven strategist who uses analytics to optimize performance. This role requires both creativity and analytical skills to craft compelling content and measure its impact effectively. (ref:updazz.com)

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