Job Description

We are on the lookout for smart, hardworking, go-getters who thrive in a fast paced environment that requires a high degree of personal accountability, initiative and follow-through. You should have a passion for our product, an eagerness to learn and a strong commitment to serving our growing customer base. The candidate will execute the Customer Retention Strategies and will be responsible for improving the overall experience for users in an effort to maximize user retention, engagement and monetization.Job description- Responsible for program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growthPre-requisites:- 3+ years of Marketing Automation experience with Clevertap / Moengage / or similar automation tools.- Proficiency in Google Analytics- Expert knowledge of database management concepts and best practices- Must have superior communication skills, both written and verbal.What\'s in it for you?- Immense growth, continuous learning- Work with some of the most innovative brains- Open culture where your creative bug gets activated (ref:updazz.com)

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