Job Description

Role/Skills :- The PPC/Paid Search Analyst is responsible for administering and managing Pay-per-click media strategies for clients. She/he should be able to quickly understand and support initiatives that will contribute to the goals and success of client campaigns.- Perform daily account management on Google AdWords, Facebook, Bing, and other search platforms.- Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score, and other important account metrics.- Provide creative copy suggestions and graphical ad templates.- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.- Can devise strategies to increase ROI - Is good at increasing CTR and reducing the cost per clicks.- Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.- Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.- Keep pace with search engine and PPC industry trends and developments.- Communication with team and management on project development, timelines, and results.- Work closely with the other team members to meet goals.- Experience with website analysis using a variety of analytics tools including Google Analytics.- Writing, editing and proofreading content. (ref:updazz.com)

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