Job Description

?Job Title: Chief Technology Officer (CTO) - Digital Marketing

Location: Moti Nagar, Delhi

Job Type: Full-Time

Salary Range: No bar for the ideal candidate

The Chief Technology Officer (CTO) - Digital Marketing will lead the technological vision and strategy for the existing edtech portal alongside digital marketing strategy and implementation. This role is responsible for developing, implementing, and overseeing advanced technology solutions that enhance the company's tech and digital marketing efforts, including student acquisition, engagement, and retention strategies. The ideal candidate will have a deep understanding of digital marketing technology, data analytics, CRM, and emerging tech in education, helping transform the way students connect with global education opportunities.

Key Responsibilities

• Technology Strategy and Digital Marketing Innovation
• Define and execute a comprehensive technology roadmap to enhance digital marketing and student engagement initiatives.
• Integrate advanced technologies (AI, machine learning, marketing automation) to drive personalized marketing and streamline workflows.
• Oversee the development, maintenance, and scalability of
• strategies digital marketing according to our brand positioning and implement via relavant social media and digital marketing platforms
• Data Analytics and Student Insights
• Lead data initiatives to optimize customer journey mapping and personalize student engagement efforts.
• Develop analytics and tracking systems to measure digital marketing effectiveness, from acquisition to conversion.
• Use data analytics to inform internal decision-making, and better guide students in their study abroad journey.
• Platform Development and CRM Management
• Oversee the development and optimization of CRM systems to improve student relationship management, lead nurturing, and conversion.
• Collaborate with cross-functional teams to build and integrate digital tools that support students, such as education planning platforms, application tracking, and resource portals.
• Evaluate and implement emerging technologies to support content marketing, SEO, SEM, and SMO
• Team Leadership and Cross-Functional Collaboration
• Grow, manage, and mentor a high-performing tech team within the digital marketing function, fostering a culture of innovation and collaboration.
• Partner with digital marketing, admissions, and counseling teams to ensure technology solutions align with business goals and student needs.
• Security, Privacy, and Compliance
• Ensure digital marketing platforms and data adhere to privacy, security, and compliance standards, particularly with student data protection regulations.
• Monitor cybersecurity risks and ensure infrastructure resilience to protect customer and company data.
• Budget and Resource Management
• Manage the digital marketing technology budget, ensuring efficient allocation of resources and maximized ROI.
• Continuously evaluate and recommend c
• ost-saving technologies and strategies for effective resource utilization.

Qualification

• Education : Bachelor's or Master's degree in Computer Science, Information Technology, Digital Marketing, or related field.
• Experience : Minimum 10 years in technology management, with at least 5 years in digital marketing technology; experience in the education or study abroad industry preferred.
• Skills :
• Expertise in digital marketing platforms, CRM, marketing automation, analytics, and data visualization.
• Proven ability to drive technology adoption and transformation within a digital marketing context.
• Excellent leadership, strategic thinking, and communication skills.

Kindly share your resume on madhu.s@admissify.com and if you have any references so share their details also.

Best Regards

Madhu Sharma | HR Manager

a: Admissify Edutech Private Limited | 71/4, Shivaji Marg, Najafgarh Road,Moti Nagar, Delhi-110015 | Land Mark: Opp. to Haldiram's
e: madhu.s@admissify.com | w: www.admissify.com
m: 8882056261

Job Types: Full-time, Permanent

Pay: ?55,000.00 - ?85,000.00 per month

Schedule:

• Day shift
• Fixed shift
• Morning shift

Experience:

• total work: 5 years (Preferred)

Work Location: In person

Application Deadline: 15/12/2024
Expected Start Date: 15/12/2024