Job Description

Steeloncall is the largest steel trading e-commerce space in India, Breaking the traditional way of buying and selling steel products. We are currently looking for chief marketing Officer for our organisation.

As the Chief Marketing Manager, you will be responsible for leading our marketing efforts to drive growth and strengthen our brand presence in the steel industry. You will oversee the development and execution of strategic marketing plans, ensuring alignment with company objectives and market trends. Your role will involve collaborating with cross-functional teams to identify market opportunities, develop marketing campaigns, and measure their effectiveness.

The Chief Marketing Officer's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, marketing communications, advertising and public relations.

Chief Marketing Officer Roles &Responsibilities:

Oversee a company's overall advertising and sales strategy

Drive revenue by increasing sales through marketing activities

Develop the structure of the business's marketing department

Develop and implement comprehensive marketing strategies to promote our products and services in the steel industry.

Lead market research initiatives to identify customer needs, market trends, and competitive landscape.

Collaborate with sales, product development, and other teams to develop compelling marketing campaigns and initiatives.

Manage the marketing budget effectively and allocate resources to maximize ROI.

Oversee the creation of marketing collateral, including brochures, presentations, and digital content.

Analyze key performance metrics to evaluate the success of marketing campaigns and make data-driven decisions.

Stay updated on industry trends, emerging technologies, and best practices in marketing.

Negotiate advertising contacts; approve marketing campaign ideasCoordinate marketing efforts with the company's financial and branding goals.

Plan, direct and coordinate marketing budgets in accordance with organizational goals

Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization's products or services

Undertake market research studies and analyze the results in order to better understand the market and customer tastes

Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service

Market research, pricing, product marketing, marketing communications, advertising and public relations.

Chief Marketing Officer Essential Skills:

Analytical skills.

Demonstrated ability to lead and inspire a team

Outstanding communication and interpersonal skills

Flexibility

Passionate customer advocacy

Thorough knowledge of marketing principles, brand, product and service management

Deep understanding of changing market dynamics

Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance

Entrepreneurial spirit

Set and achieve strategic goals related to social media metrics, television advertising and marketing campaign initiatives

Design and improve upon marketing campaigns for each aspect of our company

Negotiate compensation and project details for outside contractors related to marketing and promotions

Create and propagate an enthusiastic brand message that will resonate with our target demographic

Follow up with franchisees on daily revenue reports, social media strategies and other components of the marketing program

Oversee our customer operations department

Education Requirements

Master's in Business Administration /Bachelor's degree/ Advanced degree in marketing

Must have 12 -15 years + of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion

Highly proficient in a leadership role within the same domain of STEEL/ IRON/CEMENT Industry

Compensation : Best in the Industry (8 to 10 LPA)

If you are a visionary leader with a passion for marketing excellence, we invite you to apply for this exciting opportunity may escalate your CV right away either to

ManagerHR@steeloncall.com or reach upon to Recruiter: 6300639462

Job Types: Full-time, Permanent

Schedule:

• Day shift
• Weekend availability

Supplemental pay types:

• Commission pay
• Performance bonus

Work Location: In person

Expected Start Date: 29/07/2024