Job Description

• Develop, articulate and execute the overall marketing strategy aligned with the company's business objectives.
• Drive brand positioning, differentiation and brand equity to enhance market share and brand awareness.
• Oversee the creation of captivating marketing collaterals, including, facebook, youtube and others advertisements, press releases and digital content etc.
• Execute comprehensive marketing campaigns, including web, email, print, television and radio advertising.
• Optimize multi-channel marketing efforts to reach target audiences effectively.
• Monitor and analyze market trends, consumer insights, data analytics and competitor activities to identify growth opportunities and maintain a competitive edge.
• Curate pricing strategies that maximize profitability while remaining competitive in the marketplace.
• Lead strategic partnerships and collaborations with external agencies, vendors and influencers to amplify brand reach and awareness.
• Stay well-informed with the industry's advancements and the emerging marketing technologies.

Required skills and qualifications

• A bachelor's degree in business administration, marketing or an equivalent field.
• 8-12 years of experience as a marketing officer or an equivalent senior marketing leadership role, preferably in the Indian market.
• Proven track record of developing, managing and executing wide-ranging marketing campaigns.
• Deep understanding of the Indian consumer landscape, market dynamics and cultural nuances.
• Proficiency in public relations, business development strategies, customer experience enrichment, analytics and data-led marketing.
• Excellent leadership and team management skills, with the ability to inspire, mentor and develop marketing professionals.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives and Directors.
• Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.

Job Type: Full-time

Pay: Up to ?1,200,000.00 per year

Schedule:

• Day shift

Experience:

• 10years: 8 years (Preferred)

Work Location: In person