About Us: Edumpus is one of the leading EdTech companies in our field in the area .We are an admission process - centric new age social platform that provides a multilateral user-generated communication channel between educational institutions , students and other stake holders of this coveted industry. Using the Edumpus Platform , students and recruitment partners can easily search and apply to 500+ educational institutions and 50,000+programs. With our team, you can be part of India\'s fastest growing organization. : As a Chief Marketing Officer, you will be a key driver of our company\'s success, responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and accelerate revenue growth. The ideal candidate should have a proven track record of successful Marketing leadership, a deep understanding of Online and Offline Marketing, and the ability to leverage data-driven insights to inform decision-making. Roles and Responsibilities: Strategic Planning: Develop, implement, and oversee comprehensive marketing strategies to enhance the company\'s market presence and achieve business objectives. Collaborate with the executive team to align marketing goals with overall company goals. Team Leadership: Lead and mentor a high-performing marketing team, providing guidance, support, and expertise. Foster a collaborative and innovative team culture focused on achieving marketing excellence. Brand Management: Manage and enhance the company\'s brand identity, ensuring consistent messaging and visual representation across all marketing channels. Monitor brand perception and implement strategies for brand improvement. Market Research: Conduct thorough market research to identify industry trends, customer needs, and competitive landscapes. Utilize data-driven insights to make informed marketing decisions and refine marketing strategies. Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns(Offline & Online) to generate leads, increase customer acquisition, and drive sales. Monitor campaign performance, analyze results, and implement improvements. Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content marketing. Stay updated with digital marketing trends and leverage digital platforms for maximum brand visibility. Public Relations: Develop and maintain relationships with media outlets, industry influencers, and stakeholders. Manage public relations activities to enhance the company\'s reputation and media coverage. Budget Management: Develop and manage the marketing budget effectively, ensuring optimal allocation of resources to various marketing initiatives. Monitor expenses, ROI, and report on marketing performance to the management team. Collaboration: Collaborate cross-functionally with sales, product development, and other departments to align marketing strategies with overall business objectives. Foster a spirit of collaboration and teamwork within the organization. Requirements:
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