Job Description

Performance Marketing Strategy & Execution
xefx82xb7 Develop and implement a comprehensive performance marketing
strategy aligned with the overall business goals and objectives of the
NBFC.
xefx82xb7 Identify and prioritize the most effective digital marketing channels for
lead generation, such as Search Engine Marketing (SEM), Search Engine
Optimization (SEO) with a conversion focus, Social Media Marketing
(SMM) focused on lead acquisition, Paid Advertising (PPC, Display), and
Email Marketing nurturing campaigns.
xefx82xb7 Lead the selection, negotiation, and management of digital marketing
agencies and vendors specializing in performance marketing channels.
xefx82xb7 Oversee campaign budgeting, allocation, and optimization across all
channels based on performance data and return on investment (ROI).
xefx82xb7 Implement A/B testing methodologies and utilize data analytics to
continuously optimize campaign performance and maximize lead
generation.
xefx82xb7 Track and measure key performance indicators (KPIs) such as cost-per-
lead (CPL), lead quality, and conversion rates to ensure campaign
effectiveness and ROI.
xefx82xb7 Stay updated on the latest performance marketing trends, tools, and
technologies within the NBFC space.
Lead Management & Conversion Optimization
xefx82xb7 Develop and implement a data-driven lead management strategy to
ensure efficient lead nurturing and conversion into paying customers.
xefx82xb7 Work closely with the sales team to understand their needs and ensure a
seamless lead handover process.
xefx82xb7 Analyze website traffic data and user behavior to identify areas for
improvement and optimize the conversion funnel for better lead
generation.
xefx82xb7 Implement conversion rate optimization (CRO) strategies on the NBFC's
website to enhance lead capture and conversion rates.Digital Business Projects & Growth Initiatives
xefx82xb7 Champion and lead digital business projects that support lead
generation, customer acquisition, and overall business growth
objectives.
xefx82xb7 Identify and implement new performance marketing channels and tactics
to stay ahead of the curve and maximize lead generation potential.
xefx82xb7 Research and analyze market trends to develop innovative digital
marketing strategies and campaigns that differentiate the NBFC in the
competitive landscape.
Analytics
xefx82xb7 Demand Generation from Digital Campaigns: Prospects
xefx82xb7 Social Media: Campaigns, Reach, Relevance
xefx82xb7 Digital Media: Campaigns, Share of Voice
xefx82xb7 Website: Traffic, Reach, Ranking and Keyword authority

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