Job Description

As the lead - Digital partnership, one will be responsible for new business targets through digital channels of Bancassurance and Fintech partners of ICICI Prudential Life. The digital channels comprise of the insurance section appearing on the banks and partners websites, apps and other digital assets. One will be working on the overall distribution strategy, product proposition, purchase journeys and marketing strategy for digital life insurance solutionss through digital partners:

• Delivering business targets through digital partners
• Creating a customer segment-product offering-digital journey mapping for each partner by deep mining of data and customer behavior patterns on digital platforms
• Digital marketing - for the chosen combinations, launching various types of digital marketing campaigns in consultation with the partner
• Operations and customer journey - working with IT, Operations and Underwriting teams to facilitate smooth customer experience
• Fulfilment through assistance - managing call centres and other forms of sales assistance (non-physical)
• Partner Management - engaging the partner with insights and growth plans for the category
• Ensure collaboration, knowledge sharing, and best practices between partners and internal teams to help embed a robust digital ecosystem

• Experience of 5-10 years in retail distribution business preferably in partner engaging / managing roles
• Proven influencing and collaboration skills
• Good understanding of core business processes
• Demonstrated proven ability to lead, mentor and develop high-performance teams
• Good execution skills to be able to deliver the overall digital partner strategy
• Ability to define right metrics, use data analytics and conduct qualitative research to understand customer demand, purchase behavior and overall experience to design future strategies
• Good communication and planning skills