Job Description

Job Purpose1. Strategic Brand Management & Corporate Branding2. Increase Saliency of the brand Key Responsibilities Functional ResponsibilitiesStrategic Brand Managementa) Communication & content- Internal communication through internal newsletters, mailers and other tools.- Creation of campaign for organization-wide initiatives (not restricted to a particular product vertical)- Ensuring brand guideline awareness and adherence in the organization.- Customer facing communication, product collaterals, content curation for campaigns and vetting of content.b) Conceptualize, design and execute customer brand engagement programs.- Conceptualizing unique programs/properties to increase engagement of our customers & TG with the brand (BTL).- Piloting & analyzing results of these programs, and ensuring continuity of successful ones.- Ensuring improvement in brand engagement-related parameters.c) Monitor and review brand health and support the execution of brand management programs.- Managing and reviewing the Brand Architecture, for Undertaking projects/initiatives, basis insights from Brand Tracks & drive improvement in key parameters.- Creation of other key brand assets and the brand key.d) Design and execute branding programs enhancing brand visibility across channels- Conceptualize & execute unique branding programs to enhance brand visibility and equity across key channels like dealership networks, branches, digital etc.- Drive co-branding initiatives and brand partnerships across key channels.Increase Saliency of the Branda) Increase saliency of the brand- Planning & executing various activities and campaigns to increase awareness & salience of the brand.b) Product Specific Branding- ATL Ads, Collaterals/PoS for any specific customer-facing initiatives.- Last-mile visibility creation (At dealerships & branches)Classification: Internal- Branding support for internal schemes & initiatives (Collaterals, Mailer Campaigns etc.)- Branding support for events & activations.c) Servicing requests from other support functions (Secretarial, Accounts, Legal, HR etc.)- Regulatory advertisements- Campaigns to promote specific initiatives pertaining to the respective functions and Branding- Collaterals for specific activities.Job Requirements QualificationsMBA - Marketing from Tier I or II B-School Experience8+ years in Brand Management Functional CompetenciesBrand & Communication ManagementCollateral ManagementVendor ManagementWell versed with Media planning and basic data skills Behavioral CompetenciesGood communication Skills (Verbal & Written)Attention to DetailsInnovativeGood Leadership Qualities

Saaki Argus & Averil Consulting