Job Description

xefx82xb7 Strategic Brand Management & Corporate Branding
xefx82xb7 Increase Saliency of the brand
xefx82xb7 Employer Brandingxefx82xb7 Develop and implement a comprehensive corporate branding strategy
that supports the organization mission and objectives.
xefx82xb7 Manage and direct the communication team to ensure consistent
messaging across all internal and external communications, including
public relations/media communications and social media.
xefx82xb7 Work closely with the PR team to build messaging strategies to
develop PR plan, generate storylines, local media contact in supporting
to marketing campaigns.
xefx82xb7 Collaborate with cross-functional teams, including Marketing, HR, and
Legal and all SBUs to ensure consistent communication across the
organization.
xefx82xb7 Stay up to date on industry trends and emerging technologies to
continuously improve communication strategies.
xefx82xb7 Partner with the D&I Team on all matters related to diversity and
inclusion.
xefx82xb7 Develop and manage budgets, timelines, and performance metrics.
xefx82xb7 Corporate Social Responsibility (CSR/Bespoke properties)
xefx82xb7 Manage and direct CSR programs, including philanthropy, community
outreach, and sustainability initiatives.
xefx82xb7 Raise awareness of the companyxe2x80x99s social responsibility commitments
through marketing and communication
Brand Strategy:
xefx82xb7 Develop and implement a branding strategy that aligns with the
organisationxe2x80x99s mission and values.
xefx82xb7 Manage and direct brand development and deployment across all
communication channels, including social media.
xefx82xb7 Develop a strong brand voice and maintain brand integrity across all
platforms of communication.

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