Job Description

:

Accountability

Supporting Actions

Achievement of Sales Target

To ensure achievement of agreed marketing / sales plan & realization targets for the assigned Territory .

• Sales planning by dealer and retailer - product-wise, month wise, bucket wise and ensuring desired counter share and market share

• Track retailer level sales, stock replenishment based on continuous monitoring of all commodity value

• Systematic coverage of channel partners through regular call cycle plans and permanent journey plans for increase in penetration by having desired depth of distribution and numeric reach

• Process & monitor daily sales and coordination with TSM / Regional logistics for supply

2. Business Development

Channel Management & Development of New Business/New Geographies

• Identification of new business opportunities in territory/new geographies catering to institutional customers and creating on-going engagements

• Expansion of market network in accordance with CEMTRAC DPIs through appointment of new dealers and attachment of new retailers

• Exploring the possible locations for new inventory points within the assigned territory in line with i2 network analysis

• Provide suggestions for schemes & CRM activities and ENSURING effective implementation of the same for getting maximum benefit to dealer/retailer

• Propose, implement and improvise rural marketing activities effectiveness whereever applicable

• Identify prospective Branded Channel partners and drive cement sales in these counters.

UGAHI, Collection & Credit Control

To regularly monitor & control timely

collections to keep receivables as per the norm

• Ensure timely collection as per the terms and order execution as per the approved credit limits

• Constantly monitor dealers credit worthiness and alert management in case of any adverse developments

• Collection of security deposit at the time of appointment and enhancing it according to the norms of the company and exposure in the market place

• Tracking Dealers Credit Exposure with the Trade

Customer Service

To provide meaningful customer experiences to the product and services of the company

• Adhering to quick response time in complaint management

• Ensuring continuous monitoring of deliveries with coordination of execution owners

• Continuously driving various customer loyalty programs and build differentiation with the competitors

• Meeting and surpassing the channel partner requirements for increase in customer satisfaction

• Ensuring high visibility in merchandising, outdoor media and other advertisements for driving positive brand equity index
• Creating awareness of value added services like Mobile Lab, Information Centre, Toll Free Number etc for Dealers, Retailers and End Customers

• Effective utilization of Sales & Order Planning, Customer Order Fulfillment for timely receipt of material at customers end

• To co-ordinate with customer service centers and ensure higher Customer Satisfaction Index

Reporting & Market feedback

Collect and provide information on market trend, competitors price and activities to help management take appropriate action and to ensure System Confirmation/Perfection complying all Internal Controls.

• Make available the information on competitors promotion & pricing activities to TSM

• Closely interact with dealers / retailers / stockiest to get the first hand market feedback & communicating the same to TSM to enable prompt decision making on market intelligence

• Ensuring timely submission of various reports on periodic basis

About Company:

A US $48.3 billion corporation, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors - metals, pulp and fibre, chemicals, textiles, carbon black, telecom and cement. Learn more about working at Aditya Birla Group by visiting https://careers.adityabirla.com/

Aditya Birla Group