Partner Identification and Recruitment- Identify and recruit potential channel partners that align with the company's target market and ideal customer profile.- Conduct thorough research and due diligence on potential partners to assess their capabilities, reputation, and market reach.- Develop and execute a partner recruitment strategy to attract and onboard high-quality partners.Partner Onboarding and Enablement- Develop and implement a comprehensive partner onboarding program to ensure partners are equipped with the knowledge, tools, and resources to successfully sell and support our SaaS solution.- Provide ongoing training and enablement to partners on product updates, sales strategies, and marketing best practices.- Create and maintain a partner portal or resource center to provide partners with easy access to relevant information and support.Go-to-Market (GTM) Strategy and Executi- Collaborate with partners to develop and execute joint GTM strategies that align with the company's overall business objectives.- Provide partners with marketing and sales support, including co-branded marketing materials, lead generation programs, and sales enablement tools.- Track and measure the effectiveness of GTM initiatives and make adjustments as needed to optimize results.Sales and Revenue Generation- Work closely with partners to set and achieve sales targets and revenue goals.- Provide partners with sales coaching and support to help them close deals and drive revenue.- Develop and implement incentive programs to motivate and reward partners for their performance. (ref:updazz.com)
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