Job Description

Job Posting Title: Channel Marketing Manager, Star Pravah

Req ID: 10062240

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ABOUT THE ROLE:

This is a strategic role in the marketing team of the #1 Mararthi GEC that will contribute to the overall reach growth of Star Pravah. This role will be responsible for managing on-air, digital and all other media roll-out of campaigns for all new launches. It will also involve overlooking the marketing and overall health of sustenance shows as well. These interventions involve intensive thinking around positioning of shows, impact its entire life cycle and eventually influence the success of our shows, which in turn shape the pop cultural landscape of the Maharashtra.

CONTEXT:

The incumbent will be part of marketing team and will be responsible for strategizing and executing marketing plans of new launches and existing shows. The position will work to identify, develop and work with the communication, media, PR and digital creative agencies on marketing campaigns that increase brand awareness and drive sampling of shows on Star Pravah.

KEY RESPONSIBILITIES:

- Home channel and media planning:

Will have to create and manage 360 degree marketing plans for new show launches

Will be responsible for positioning creatives (Promos) for all fiction and non-fiction shows

Will have to highlight potential opportunities and red flag issues of their respective shows basis trends

- Digital marketing

Will lead and drive digital agenda for the channel across all social platforms.

Ensuring the channel\xe2\x80\x99s social media handles achieve desired engagement levels and audience acquisition objectives.

Meet expected annual revenue objectives per digital vehicle.

- Collaboration

Will collaborate closely with with internal teams which include but is not restricted to \xe2\x80\x93 Digital, OAP, Graphics, Content, Traffic and Presentation

Will collaborate with external teams from the media, creative and research agencies

- Presentation

Developing sharp communication briefs for new show launches

Will create business presentations for leadership as required

PERFORMANCE MEASURES:

Meeting show and channel targets set by business

Number of break through ideas for the shows in each quarter

Quality of marketing/ creative briefs made and shared with teams

Improve show reach by analysing & acting on BARC data & qualitative inputs

QUALIFICATIONS:

Should posses a masters degree

Should have an experience of 6-8 years

PERSONAL ATTRIBUTES:

Go getter

Collaborator

Eye for detail

Hardworking

Not hierarchy driven

Respectful

Job Posting Segment: Regional

Job Posting Primary Business: Marketing-Pravah

Primary Job Posting Category: Consumer Marketing

Employment Type: Full time

Primary City, State, Region, Postal Code: Mumbai, India

Alternate City, State, Region, Postal Code:

Date Posted: 2023-09-11

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