Job Description

Channel Marketing Leader, Global Marketing India

Member of India Global Marketing Leadership Team, Channel Marketing Leader will be responsible for end-to-end planning and execution of marketing initiatives for growing Schneider business and market share across key channel persona\xe2\x80\x99s including: Distributors, Panel Builders, OEMs, Ecoxperts, Contractors, Specifiers, and Electrical Consultants.

Develop and Execute Channel Marketing Plan

• Annual Marketing and Sales Plan (AMSP) Development
• Channel Marketing Strategy Deployment by working with India / Global Teams
• Annual Channel Marketing Calendar Development & Execution :- Focus Programs for Distributors, Panel Builders, System Integrators, EcoXperts, Contractors & Other Channel Persona
• Work with the leadership team of CMBD and stakeholders across the organization to identify impactful marketing activations
• Align with global marketing programs for the Division and Channels, liaison with global teams and work towards local deployment of campaigns, programs and assets.
• Be responsible for driving overall results from the marketing activities \xe2\x80\x93 drive KPIs and deliver tangible Return on Investment (ROI)

Drive Active Engagement with Partners

• Lead Channel Engagement Events, Seminars and Activations across India \xe2\x80\x93 Grow Market Share, Share of Wallet, Net Satisfaction Scores
• Develop Marketing and Sales Enablement Tools
• Leverage Digital Marketing Tools and Initiatives to Grow Monthly Active Users (MAU), Marketing Influenced Pipeline and Revenue - Performance Marketing Campaigns, Sales and Marketing Automation (SMA), Social Media, Myschneider Portal & App

Driving Channel Thought Leadership Initiatives

• Identify and create unique opportunities for collaboration to establish our organization as a Sustainability leader worldwide
• Lead the Sustainability Impact Awards for partners and Sustainability School for partners activation
• Leverage & Deploy Global Content + Develop India Specific Content by working with internal and external agencies
• Identify and execute PR opportunities working closely with India Communications Leader

New Product (Offer) Launches and Activations

• Collaborate with Offer/Product Marketing Upstream and Downstream Teams to launch new offers through impactful integrated marketing campaigns
• Create and drive the hero and boost offer launches and amplification in India

Branding Initiatives for Partners

• Drive and ensure channel partner infrastructure and assets are well branded

Strategic Planning, Reviews and Reporting

• Monthly Review with India Chief Marketing Officer and Business Teams
• Quarterly Business Reviews with International Operations Leadership Team
• Manage and Report Monthly Channel Marketing Budget & Spends
• Manage and Report Monthly Channel Marketing Activities \xe2\x80\x93 Execution v/s Plan
• Regular Updation of Channel Marketing Initiatives on Global Marketing Tools

Develop Customer References and Testimonials

Experience and Skill Requirement

• Should have 12 years\xe2\x80\x99 progressive experience in marketing management with atleast 4-5 yrs. team management experience
• Excellent interpersonal, written and oral communication skills.
• Experience of managing/leading variety of roles: Channel and Key Account Sales, Trade & Channel Marketing, Segment Marketing, Marketing Communications etc.
• Should have managed marketing for broad set of stakeholders : customers, channel partners, influencers and specifiers etc.
• Should be able to work with Top Management Team and communicate at all levels of the organization with strong presentation and inter-personal skills
• Should be methodical and well organized to manage diverse tasks with high level of integrity, bring creativity as well as pragmatism to the role
• Experience of working with B2B and B2C product-based companies
• Experience of extensively using Digital and BTL \xe2\x80\x93 digital marketing, events, exhibitions, roadshows for driving active channel engagement
• Experience of managing mid to large size creative and event agencies
• Good Knowledge of Marketing Automation tools \xe2\x80\x93 Adobe Marketo, Tableau etc
• High level of flexibility and the ability to independently managing multiple tasks
• A self-motivated team-player with an open \xe2\x80\x98can-do\xe2\x80\x99 attitude with high levels of energy
• Good communication and networking skills, able to form strong partnerships
• Strong Competency in Microsoft applications including Powerpoint, Excel

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