Job Description

Social Media ManagerDESIGNATION: Social Media ManagerCOMPANY: Nursing Next Exam Prep Private LimitedINDUSTRY TYPE: Publishing / EdTechWEBSITE: nursingnextlive.inABOUT THE COMPANY:- Established in 1972, CBS Publishers and Distributors is one of the leading companies in publishing and distribution of Health Sciences, Life Sciences, Social sciences, and STM books. The company has been dedicated to providing cutting-edge publishing solutions in higher education for the last 50 years.- Starting with a single book, today CBS has more than 5000 original titles (print + eBooks) with 700+ reprints. A publisher of great repute, CBS has now entered into 50th year as an educational publisher and is celebrating 50 glorious years in publishing.- The quality and innovation in the field of educational publishing have honored CBS with Golden Award by the Federation of Publishers and Book Sellers Association of India.- CBS Publishers has many divisions and subsidiaries, and recently CBS has entered into the EdTech segment with a new company Nursing Next Exam Prep Private Limited to provide digital education to Nursing Students through its mobile application Nursing Next Live. - A single year of the journey became India\'s biggest platform for the Nursing all National and State Level Nursing Competitive Exams, Nursing UG & PG exams.- As a result, the students embraced our vision of revolutionizing nursing education through digitalization. Today, we have 1, 50,000 + downloads, 35K active users, and more than 2500 students who have got selected in their dream jobs. Nursing Next Live has produced Top Selectors including AIR 1, 2 & 3 in NORCET 2022, 2021 and 2020 respectively.- Nursing Next Live is honored with the Indian Achievers Award -2021 for - PROMISING START UP- By the Indian Achievers Forum and also rated as the best App by various Nursing Associations- We are looking for a candidate who is well-versed with the concept and approach of EdTech Industry and has enough passion and energy to take the company to the next level.ABOUT THE ROLE:- If you live and breathe social media, if you are creative, possess a strategic mind and are quirky with new ideas we want to talk to you. We are looking for a Social Media Marketing Manager to develop, implement, track, and optimize our different marketing campaigns across all social media platforms.- The Role of Social Media Marketing Manager of Nursing Next Exam Prep Pvt. Ltd. comes as a middle level managerial role which is a unique combination of using marketing skills to promote strong and creative content through different social marketing platforms. - You should have a strong grasp of current marketing tools and strategies and be able to lead integrated marketing campaigns from concept to execution. Social Media Marketing managers will work with the marketing team and other supporting teams.ROLES AND RESPONSIBILITIES:- Create methods for finding and saving online customer reviews- Contributes to marketing strategy by leveraging social media to identify and acquire customers.- Planning and execution of all social media marketing company including SEM, SMM, SMO, Email campaigns including lead generation campaigns and other google ads - Proper use of hashtags to push the most relevant content to the correct audience- Design, Build and Maintain our Social Media Presence by using various techniques and tools- Identify Trends and can create ideas to increase the engagement of the customers on our social media platforms - Identifying the New and Creative growth strategies related to Social Media Marketing- Brainstorm new and creative growth strategies- Prepare accurate reports on our marketing campaign\'s overall performance.- Oversee and manage all contests, giveaways, and all social media projects.- Uploading of posts on social media platforms using catchy caption with trending hashtags- Time to time collection of feedbacks & doing online surveys- In order to give your best results, you need to understand the Product (Nursing Next/Nursing Knowledge Tree/Health Sciences), Segmentation, Target Audience, Customer Behavior, Customer Pattern, Needs & Wants, Market Competitor, Current Companies Marketing & Content Strategies & the approach. This will be your continuous process as consumer behavior, needs & wants keeps on changing and accordingly we have to change our marketing content approach and the branding style and pattern.- You will be taking care of all types of creative content writing (non-scientific) requirement such as, SMS, Emailers, Blogs, Articles, Website Content, App Content, Social Media Platforms, Script Writing, Tag Lines, Marketing Slogans, Jingles, Brochures, Leaflets etc. in short From MACRO to MICRO Level- As in SMM the most important rule is to cover all the Touch Points of the customer, you will be taking care of 2 important points of all the creative writing and branding activities - . 1st is initiative point where you have to decide what to present and how to present and last point is to check whatever we are sharing with the customer in any manner and or thru any medium (SMS, Email, SM, Blogs, Articles, FAQs, Chatbot, Banners, WhatsApp, Telegram, Brochure, App related info, Website, Marketing Videos etc) it should be approved by you. - Time to time you need to develop new strategies & ideas to content the audience in an innovative manner, where the audience can make our brand more authentic, reliable and Trustworthy.- Creative Writing & SMM is ever changing segment, you need to keep on upgrading yourself with new innovative & out of the box ideas, tools, techniques every month and make the plans/strategies to implement on regular basis to take our brand to next level in minimum time period QUALIFICATIONS & EXPERIENCE REQUIRED:- BS/MS degree in marketing or a related field- Proven working experience in Social Media Marketing- Demonstrable experience leading and managing SMM/SMO, marketing database, email, social media and/or display advertising campaigns- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)- Knowledge of Keyword Research, relevant hashtags.- Familiar with the Digital trends/analytics & postings on all social media platforms (FB, Instagram, YouTube, etc.)- Experience in setting up and optimizing Google AdWords campaigns- Strong analytical skills and data-driven thinking- Up to date with the latest trends and best practices in online marketing and measurement- Minimum of 3 years- experience in the same or related field is required.- Create paid campaigns on social media platforms- Maintain consistent brand messaging throughout all platforms- Use advanced metrics to measure the success of a marketing campaign- Keep up to date on the latest social media trendsCTC OFFERED: 30 to 35K Gross + benefitsBENEFITS: PF, Gratuity, Leaves, National Holidays, Medical insurance.EMPLOYMENT: Full timeWorking Location : Patparganj Industrial Area (Near Anand Vihar)- 6 working days - Regular working timings 10:00 - 6:30 pm but may vary depending on the workload.HOW TO APPLY:- Interested candidates can send their r- sum- at hr@nursingnextlive.in. The shortlisted candidate will be called for the interview at our Head Quartered Office.- Do not come unannounced or without sharing the resume first.NOTE: We are looking for candidates who can work in a fast-paced environment and are looking for a long-term association with the company. (ref:updazz.com)

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