Job Description

This role is with one of our portfolio companies.We are looking for someone to lead our Category MarketingAs the Category Marketing lead, you will play a critical part in driving the engagement, growth and success of our product. Working closely with cross-functional teams, the Category Marketing Lead will drive awareness, customer engagement, and revenue growth through targeted marketing campaigns and programs.Key Responsibilities:

• Deep consumer insights & market understanding: Analyse market trends, customer behaviour, and competition to identify new innovations and opportunities. Understand the customer deeply and be the face of all Consumer-led conversation for the Business unit.
• Driving growth: Own the end-to-end customer funnel view and performance to drive users, engagement & conversion for categories. Work with product, engineering, brand marketing, design & other central teams to develop the long term plan on acquisition & retention. Track performance of marketing efforts and keep learning, iterating & innovating to grow further.
• Managing Marketing: Define product positioning for the customer and build the marketing plan across channels incl. in-app, CRM, social, PR, performance & brand campaigns. Liaison between stakeholders in design, marketing, product etc. to drive execution. Lead event management planning, strategy & execution for the category.
• Merchandising strategy & execution: Build the merchandising & content strategy by combining consumer behaviour and category understanding, plan, execute and constantly innovate the same. Define the business requirements for building merchandising frameworks and work with product & design teams to being them to life.

RequirementsAs a category marketing lead you would be expected to demonstrate deep customer centricity, strong marketing and story-telling coupled with analytical mindset and sharp planning capabilities.

• 5+ years of experience in growth marketing roles with a focus on product or category marketing
• Undergrad or MBA Graduate from Tier 1/2 school is preferred
• Demonstrated track record of developing and executing successful growth marketing strategies and campaigns that drive business results.
• Desire and ability to think from the Customer\'s hat
• Good analytical abilities & logical reasoning skills
• Strong communication and influencing skills
• Very strong bias to action
• Hunger to work hands-on in a fast-paced start-up environment

Elevation Capital