Job Description

Job Title: Category Manager - EPT Category (IELTS/TOEFL) Department: New Business Location: Noida Job Summary: As a Category Manager for the IELTS Category, you will be responsible for developing and implementing strategies to maximize the performance and growth of the IELTS product line within our organization. This role requires a deep understanding of the IELTS/TOEFL market, customer needs, and competition. You will work closely with cross-functional teams to drive product development, marketing initiatives, and sales strategies to achieve business objectives. Key Responsibilities: Market Analysis: Conduct thorough market research to understand customer demographics, competitive landscape, and industry trends related to the IELTS/TOEFL category. Product Strategy: Develop and maintain a comprehensive product strategy for the IELTS/TOEFL category, including pricing, positioning, and feature enhancements. Product Development: Collaborate with product development teams to create and improve IELTS preparation materials, courses, and related products based on customer feedback and market insights. Marketing Strategy: Create and execute marketing plans to promote IELTS/TOEFL products, including digital marketing campaigns, content creation, and partnerships with relevant organizations. Sales Growth: Work closely with the sales team to drive IELTS/TOEFL product sales through effective distribution channels and customer engagement strategies. Customer Insights: Gather and analyze customer feedback, reviews, and surveys to continually improve IELTS/TOEFL products and services. Competitive Analysis: Monitor competitors\' activities and market developments to identify opportunities and threats, adjusting strategies accordingly. Financial Management: Develop and manage budgets for the IELTS/TOEFL category, ensuring efficient allocation of resources. Cross-Functional Collaboration: Collaborate with various departments, including content development, design, sales, and customer support, to ensure a cohesive approach to the IELTS/TOEFL category. Reporting and Performance Metrics: Establish key performance indicators (KPIs) and regularly report on the performance of the IELTS/TOEFL category, making data-driven recommendations for improvement. Qualifications: Strong understanding of the IELTS/TOEFL market and the education industry is highly desirable. Excellent analytical and data-driven decision-making skills. Proficient in project management and cross-functional collaboration. Exceptional communication and presentation skills. Proven ability to work independently and as part of a team. Proficiency in using market research and analysis tools. Ability to adapt to a fast-paced, dynamic environment.

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