Job Description

If you are a dynamic individual who can seamlessly bridge the gap between marketing strategies and sales execution, then this role is for you :- Conduct comprehensive analysis of the steel market, identifying opportunities and trends.- Develop a deep understanding of the brand, including its identity, target customers, and unique selling propositions.- Assess and implement marketing support strategies for the sales team, ensuring alignment with brand standards.- Engage with local sales officers, accompany them on market visits, and explore new branding and marketing opportunities.- Analyze market, consumer, and competitive data to inform marketing communications and strategic decisions.- Review and provide feedback on promotional materials to ensure alignment with the marketing plan.- Oversee the implementation of marketing and advertising plans for effective market execution.- Collaborate with creative agencies, sharing insights from sales teams and market trends.- Develop new marketing and advertising plans based on market visits, media analysis, and competitive landscape.- Ensure robust brand visibility in dealer shops through various branding methods.- Gain expertise in the sales and distribution processes to align marketing efforts strategically.- Induct, train, and mentor new sales officers and heads about the brand, ensuring adherence to brand standards.- Utilize all available resources efficiently to maximize the impact of marketing activities while maintaining cost-effectiveness.You must :- Have approx. 2yrs of experience in marketing and brand management, preferably in the steel or related industry.- Have strong analytical skills and the ability to interpret market and consumer data.- Have excellent communication and interpersonal skills for effective collaboration with sales teams and vendors.- Be able to travel frequently and conduct market visits.- Have strong project management skills with attention to detail and quality.- Be based out of Chennai (ref:updazz.com)

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