Job Description

Primary Purpose of Role:

- Identify and address consumer and shopper insights requirements, manage brand or trade research, provide analysis + reporting to impact business.-

Key Accountabilities and Responsibilities:
- Functional/technical expertise: Devise and implement a market research plan aimed at producing actionable, coherent and high quality results across brands, regions and states.

- Provide high quality support to CIPL Management, Marketing and Sales teams - via consulting and interpretation of Market Research, delivering practical action plans.

- Learning Plans: Leverage global standard and consistent methodologies (Demand Spaces, Brand Health Tracking etc) in partnership with partner agencies (IPSOS, System 1 etc), and identify appropriate learning plans to meet CIPL business needs.

- Establish and maintain dashboards and performance overviews including competitor activity to support brand and business strategies.

- Budget management: plan and manage the Insights budget.

- Support the development of CIPL commercial reviews, strat plans and weekly/monthly reviews. Own the data input side of the Planning and Reviewing Process.

- Insights Capability: Step-change the ability of CIPL business managers to understand research ouptuts and generate insights.

- Opportunity Spotting and Assessment: Proactively identify emerging opportunities in the market (going beyond functional area if required), new trends and advise on po.

- Managing external partners: In conjunction with Procurement, manage and improve key supplier relationships to maximize service levels, thought leadership and value.

Key Challenges in Achieving Goal(s):

- India is a dark market for alcohol; hence this function requires a strong blend of compliance and creativity.

Qualifications/ Memberships:

a. Ideal: Masters majoring in business, marketing- or analytics

b. Good English communication skills both written and oral.

c. Proficient in quantitative and qualitative methodology; fluency in statistical analyses, ability to summarize relevant information, relate findings to business issues.

Experience:

- 8-10 years\' experience. Ideally should have both supplier as well as Agency Planning or CPG Client-side CI/research or Consulting experience.

Well versed with full range of consumer and trade research practices as well as exposure to marketing/advertising in more general terms. Can manage the following specific types of research independently:

- Qualitative - from RFP to report (not including moderation)

- Comms testing

- New Product development/testing

- Segmentation/Needs States/Occasion-based segmentation

- Brand Tracking

- Trends

- Package testing

- Positioning/Strategy

- Retail Audits

- Ethnographies

- Emerging research methodologies

c. Critical skills:-

- Thought leadership and ability to integrate research outcomes from various streams to facilitate business planning and decisions.

- Influencing and persuasiveness - ability to sell concepts and ideas.

- Influence management skills in a cross functional and matrix set-up.

- Action-oriented with a focus on outcomes and results.

- Able to prioritise and make judgments on issues quickly (and not always with all the data at hand).

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