Responsibilities :- Contributes to the marketing strategy by leveraging social media to identify and acquire customers.- Develops social media marketing plans and programs for each product and directs promotional support.- Maintains online relations with customers by organizing and developing specific customer-relations programs.- Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.- Maintains research database by identifying and assembling marketing information.- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.- Set up and optimize company pages within each platform to increase the visibility of company\'s social content.- Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.- Keeping track of data and analysing the performance of social media campaigns. (ref:updazz.com)
updazz .com
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