Job Description

At EY, you\'ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we\'re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.CAMPAIGN SPECIALIST (SENIOR CON)Roles and Responsibilities

• Deep understanding of various digital and online advertising platforms and formats such as organic, PPC, Social, Display, Search, Email, video and associated metrics
• Conceptualize and execute Search, Display, Social Media and Email strategy for promoting the e-commerce platform/products on various platforms like FB, Twitter, Insta, Google and leveraging marketing automation platforms like SFMC etc
• Understand product marketing and growth strategies and work under the guidance of Digital Strategist to meet/exceed client objectives
• Setup and execute email campaigns on the marketing automation platform (using SFMC) including creation of customer journeys, choosing the right templates, fixing the content, audience segmentation, create various email lists and QA processes.
• Plan for digital sales, customer touchpoint management, cross sell/up sell and measure ROI at each step
• Manage day to day execution and operations of digital sales, lead generation and customer touchpoint and report ROI at each step.
• Proactively working to executing targeting strategies to reach and engage multiple audiences.
• Should be able to storyboard concepts for campaign, develop content strategy and work with Creative team to bring ideas to life
• Manage end to end creation of creative, perform A/B testing and make changes as per insights derived.
• Ensuring campaigns are maintained and optimized based on reporting insights.
• Participate in client calls & meetings working hand-in-hand with campaign managers and strategists to create goals and KPIs, then ensuring campaigns are performing as they should.
• Manages client expectations, bringing issues/concerns to Campaign Manager\'s attention before they become problems, offering potential solutions, and advising of potential delivery delays

Desired Qualification

• 8-9 years of experience in running digital marketing campaigns on a large scale for US and UK markets
• Should have good knowledge of all social and content marketing platforms.
• Must be number driven and ensures best CTRs, CPLs, CPQL and CPA through experiments and data analysis.
• Must pay attention to A/B testing details; and their results and should be able to prioritize and execute tasks simultaneously.
• Strong analytical mindset and hands on execution skills.
• An ability to work under tight deadlines.

EY | Building a better working worldEY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

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