Job Description

Job Summary :As a Campaign Specialist, you will be responsible for planning, executing, and optimizing marketing campaigns across various channels. You will collaborate with cross-functional teams to ensure campaigns align with business goals, deliver results, and enhance brand visibility. This is a great opportunity for a creative individual looking to gain hands-on experience in campaign management.Key Responsibilities :- Campaign Planning & Execution : Assist in the creation and execution of multi-channel marketing campaigns (social media, email, paid ads, etc.).- Content Coordination : Work with content creators and designers to develop engaging materials for campaigns.- Audience Targeting : Identify and define target audience segments for each campaign to maximize reach and engagement.- Performance Tracking : Monitor and analyze the performance of campaigns, providing regular reports and insights to the marketing team.- Budget Management : Track campaign budgets and expenditures, ensuring cost-effective campaign execution.- A/B Testing : Conduct testing to optimize campaign performance, including copy, visuals, and targeting strategies.- Market Research : Stay updated on industry trends, competitor activities, and customer preferences to inform campaign strategies.Requirements :- Educational Background : Bachelor\'s degree in Marketing, Business, Communications, or a related field.- Experience : 0-3 years of experience in marketing, campaign management, or a related field. Internships and volunteer experiences are a plus.Skills :- Strong organizational and project management skills.- Ability to work with data, analyze campaign performance, and make data-driven decisions.- Proficiency in using marketing tools (Google Analytics, CRM systems, email marketing platforms, etc.).- Creative thinking and problem-solving skills.- Excellent written and verbal communication.- Knowledge of digital marketing trends and channels (social media, SEO, paid ads).Personal Attributes :- Team player with a collaborative mindset.- Strong attention to detail and time management.- Eagerness to learn and adapt in a fast-paced environment. (ref:updazz.com)

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