Job Description

DESCRIPTIONAbout Amazon Web Services Since 2006, Amazon Web Services has been the world\'s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 105 Availability Zones within 33 geographic regions, with announced plans for 18 more Availability Zones and 6 more AWS Regions in Malaysia, Mexico, New Zealand, the Kingdom of Saudi Arabia, Thailand. Millions of customers-including the fastest-growing startups, largest enterprises, and leading government agencies-trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.Key job responsibilities
This Marketing Manager is responsible for owning digital marketing programs, measuring performance digital marketing programs and implement innovative new ways to improve the customer experience.
As an experienced, executional marketer that is both creative and analytical, you stay connected to the details, challenging assumptions and continually testing based on data-driven insights. In this role, you will employ a heavy bias towards automation, striving for scalable efficiency, whilst ensuring customer experience is of the highest quality.
The role requires you to collaborate closely with cross-functional teams to define and implement the optimal customer engagement strategy.
Are you experienced in building and optimizing marketing campaigns to deliver impactful customer experiences? Come build the future with us.Key job responsibilities

• Own and execute acquisition and demand generation plans for India
• Utilize marketing automation to deliver nurture campaigns aligned to key industries and segments
• Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation, and digital channel measurement.
• Partner with global and APJ marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on India priorities.
• Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.
• Oversee the creation and optimization of digital assets for example: email, landing page, and marketing activity program templates in Marketo, GoToWebinar, Intrado, Uberflip, SplashThat, Adobe CQ and other martech tools.
• Deliver clear, consistent, and frequent communication with Campaign Managers and Field Marketing stakeholders to ensure clarity on initiatives, tactics, goals, and performance for digital channels.

A day in the life
This Marketing Manager is responsible for owning digital marketing programs, measuring performance digital marketing programs and implement innovative new ways to improve the customer experience.
As an experienced, executional marketer that is both creative and analytical, you stay connected to the details, challenging assumptions and continually testing based on data-driven insights. In this role, you will employ a heavy bias towards automation, striving for scalable efficiency, whilst ensuring customer experience is of the highest quality.
The role requires you to collaborate closely with cross-functional teams to define and implement the optimal customer engagement strategy.
Are you experienced in building and optimizing marketing campaigns to deliver impactful customer experiences? Come build the future with us.About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn\'t followed a traditional path, or includes alternative experiences, don\'t let it stop you from applying.Why AWS
Amazon Web Services (AWS) is the world\'s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that\'s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there\'s nothing we can\'t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it\'s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We\'re continuously raising our performance bar as we strive to become Earth\'s Best Employer. That\'s why you\'ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.BASIC QUALIFICATIONS- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completionPREFERRED QUALIFICATIONS- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

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