Job Description

Paytm is India\'s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks\' financial instruments. To further enhance merchants\' business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.

About the team: Paytm is witnessing a broad growth across our platform as we continue to register increased adoption of our Recharges & Utility products. The business is driven by data science and analytics, providing data driven solutions. It\'s one of the core business category of Paytm.

About the role: We are looking for an experienced Campaign Manager who can assist in Planning, Execution and Optimization of our digital campaigns.

Expectations/ Requirements :

1. End to End Campaign Management.

2. The role will include conceptualizing, drafting and executing campaigns on various platforms.

3. Formulate segments & target pipeline suited to each of the categories & campaign.

4. Running campaigns on Paytm properties and other digital paid media.

5. Measurement of campaign performance and maintaining performance data.

6. Coordinating with various stakeholders for creatives, campaign segments, data analytics, etc.

Superpowers/ Skills that will help you succeed in this role:

1. Should have 2-3 years of experience in campaign management in the digital space.

2. Good understanding of Marketing Automation tools like Clevertap, Moengage etc.

3. Bachelor\'s degree from an accredited university or college.

4. Proficient in MS Office.

5. In-depth understanding of customer behavior, browsing and transacting trends, visual merchandising and execution

6. Ability to identify workflows and formulate processes.

7. Ability to define metrics for measurement.

Why join us :

1. A collaborative output driven program that brings cohesiveness across businesses through technology.

2. Improve the average revenue per use by increasing the cross-sell opportunities.

3. A solid 360-degree feedback from your peer teams on your support of their goals.

4. Respect, that is earned, not demanded from your peers and manager.

Compensation:

If you are the right fit, we believe in creating wealth for you

With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India\'s largest digital lending story is brewing here. It\'s your opportunity to be a part of the story!

Paytm