GOOGLE & META AD SPECIALIST. Job Overview: We are seeking a skilled and passionate Paid Ads & Google Ads Specialist to join our growing marketing team. You will be responsible for planning, creating, and managing effective paid advertising campaigns across various platforms, with a primary focus on Google and Meta Ads. The ideal candidate will possess a deep understanding of PPC principles, audience targeting, and campaign optimization techniques to drive website traffic, generate leads, and increase conversions. Responsibilities: Campaign Development & Management: Plan and execute paid advertising campaigns across various platforms, including Google Ads (Search, Display, Video, Shopping), social media ads, and other relevant channels. Conduct keyword research and competitor analysis to identify optimal targeting opportunities. Develop compelling ad copy and creative assets. Manage campaign budgets and bids to ensure cost-effectiveness and maximize ROI. Monitor campaign performance and make data-driven optimizations to improve results. Performance Analysis & Reporting: Track and analyze key performance indicators (KPIs) such as impressions, clicks, conversions, and cost-per-acquisition (CPA). Prepare regular reports on campaign performance and provide actionable insights to stakeholders. Stay up-to-date on the latest trends and best practices in paid advertising. Collaboration & Communication: Collaborate with marketing and sales teams to align paid advertising strategies with overall business objectives. Communicate effectively with clients and stakeholders to report on campaign progress and results. Qualifications: Experience: Proven experience managing paid advertising campaigns, specifically with Google Ads & Meta Ads. Technical Skills: Strong understanding of PPC principles, keyword research tools, bid management platforms, and analytics tools (e.g., Google Analytics). Analytical Skills: Ability to analyze data, identify trends, and draw actionable insights to optimize campaign performance. Communication Skills: Excellent written and verbal communication skills with the ability to present complex information clearly and concisely. Problem-Solving Skills: Ability to identify and troubleshoot campaign issues effectively. Certifications: Google Ads certifications are a plus. Salary : 20,000 - 30,000
Location : Moghalarajpuram Job Types: Full-time, Permanent Pay: \xe2\x82\xb920,000.00 - \xe2\x82\xb930,000.00 per month Benefits:

• Paid sick time

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus
• Quarterly bonus
• Yearly bonus

Application Question(s):

• Why Should we select you ?

Experience:

• total work: 1 year (Preferred)

Work Location: In person