Job Description

Need a person with 10 year + experience in Campaign Management, especially from Bajaj Finserv. The strength would be in the following areas...: Customer Life Cycle and Campaign ManagerRole Overview:- Design and manage customer journeys, understand customer segments, and create relevant content and communication across multiple channels.- Test and measure the success of campaigns to optimize customer engagement and retention.Key Responsibilities:Customer Journey Design:- Develop and map out comprehensive customer journeys.- Identify key touchpoints and optimize the customer experience.- Identify engagement opp and create relevant content/medium as per segmentCustomer Segmentation:- Analyze customer data to identify and understand different customer segments.- Tailor strategies and campaigns to meet the needs of each segment.- Identify content/medium of sending etcContent and Communication:- Create engaging and relevant content for various customer segments.- Manage communication across multiple channels (email, social media, SMS, etc.).Campaign Management:- Plan, execute, and monitor marketing campaigns.- Conduct A/B testing and other methods to measure campaign effectiveness.- NETCORE martech platform knowledge and hands on experience of usagePerformance Measurement:- Track and analyze key metrics to evaluate campaign success.- Provide insights and recommendations for continuous improvement.Key Metrics for Success:- Customer Acquisition Rate: Measure the rate of new customer acquisition.- Customer Retention Rate: Track the percentage of customers retained over time.- Engagement Rate: Monitor customer engagement across different channels.- Conversion Rate: Evaluate the percentage of customers who take desired actions.- Return on Investment (ROI): Assess the financial return of marketing campaigns.- Customer Lifetime Value (CLV): Calculate the total value a customer brings over their lifetime.- Campaign Performance Metrics: Analyze metrics such as open rates, click-through rates, and conversion rates for each campaign.Qualifications:- Proven experience in customer life cycle design and campaign management.- Strong analytical skills to interpret customer data and campaign performance.- Excellent communication and content creation skills.- Ability to work effectively across multiple channels and customer segments. (ref:updazz.com)

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