Campaign and Content Strategy Lead Job ID: Cam-ETP-Pun-705 Location: Pune

Bridgenext is a global digital consultancy that helps clients innovate with intention and realize their digital aspirations by creating digital products, experiences, and solutions around what real people need. Our global consulting and delivery teams facilitate highly strategic digital initiatives through digital product engineering, automation, data engineering, and infrastructure modernization services, while elevating brands through digital experience, creative content, and customer data analytics services.
Don\'t just work, thrive. At Bridgenext, you have an opportunity to make a real difference - driving tangible business value for clients, while simultaneously propelling your own career growth. Our flexible and inclusive work culture provides you with the autonomy, resources, and opportunities to succeed.
Reports To: Lead Growth Marketing
Role Overview: We seek a seasoned Senior Campaign Strategist with 12-15 years of experience to lead our campaign development. The ideal candidate will be responsible for understanding and anticipating customer expectations, crafting compelling campaign plans and corresponding content across various mediums, and ensuring consistency in messaging across all platforms. The candidate must be familiar with the landscape of digital technologies. This role is critical as it directly impacts our brand perception and engagement with our audience.
Key Responsibilities:

• Campaign Strategy Development: Develop integrated marketing campaigns that promote Bridgenexts offerings.
• Campaign Planning and Execution: Lead end-to-end campaign planning, including audience segmentation, messaging, content development, and channel selection.
• Content Creation: Work closely with the content marketing team to create compelling and engaging content, including blog posts, whitepapers, case studies, infographics, videos, and webinars, to support campaign objectives.
• Team management: Lead a team of writers, providing guidance, feedback, and support to ensure the delivery of high-quality content.
• Research and analysis: Identify customer expectations, market trends, and industry insights to form a content strategy.
• Collaboration: Work with internal stakeholders, including sales, and delivery, to create content that resonates with our target audience.
• Stay up-to-date with industry best practices and emerging trends in content marketing and digital media.

Requirements:

• 12-15 years of experience in marketing roles, with a focus on content development and demand generation
• Bachelors degree in Marketing, Communications, Journalism, or a related field.
• Good grasp of digital transformation and how it positively affects businesses.
• Proven track record of developing and implementing successful strategies for IT and Marketing leaders.
• Strong leadership skills with experience managing a team of writers.
• Excellent writing and editing skills, with the ability to craft compelling and engaging content for diverse audiences.
• Deep understanding of digital marketing channels, including social media, SEO, SEM, and email marketing.
• Experience in the B2B software services industry is preferred.
• Creative thinker with a strategic mindset and a passion for storytelling.