Job Description

Must-have skills - only candidates who fulfills below criteria need apply

MS-Excel

CRM Tools

Clevertap

Social Media Marketing

Data-Driven

Relevant Experience :

- Immediate Joiner

- Very strong analytical skills

- Should be able to work on building insights

- The main role will consist of campaign work and sending communications to customers across different media channels

:

About Us:

Supertails.com is a first-of-its-kind pet care platform that supports the ever-increasing pet parent community by providing trustworthy veterinary care and a one-stop solution for pet food and supplies.

With doorstep delivery services available across the country, the brand aims to bring pet parents closer to the largest assortment of pet supplies from India and across the globe all while providing the most reliable and trustworthy expert care through highly qualified Vets and behavior experts.

Role Summary:

The Campaign Analyst is responsible for researching, developing, and executing Communication/ promotion campaigns for pet care products and services. The ideal candidate will have a strong understanding of customer behavior, and segmenting/cohorting as well as experience with data analysis and reporting.

Responsibilities:

- Research and develop communication campaigns that align with the company\'s goals and objectives

- Leverage market research and historical data insights to think creatively about segmenting, targeting, and reaching existing/potential customers with appropriate channels and messages

- Engage existing customers to increase LTV and achieve channel targets

- Work with cross-functional teams to develop promotional materials and find innovative ways to engage with customers

- Analyse and optimize all growth channels including Email marketing, content marketing, SMS, WhatsApp, and push notifications

- Design and define experiments to further our understanding of various customer cohorts

- Utilize all communication channels (email, sms, WhatsApp, push notifications) to drive customer engagement as well as drive channel targets

- Track and report on the performance of promotional campaigns

Qualifications :

- Bachelor\'s degree in marketing, business, or a related field.

- 2+ years of experience in marketing, preferably in a campaign management role.

- Strong understanding of customer cohorts

- Strong understanding of communication tools such as Clevertap, Moengage, etc.

- Experience with data analysis and reporting tools such as Microsoft Excel, Power BI, Tableau, etc.

- Excellent written and verbal communication skills.

- Experience with social media marketing/email marketing/app-based marketing campaigns

- Preferred to have a passion for pet care

What we offer:

- Fast-paced environment with multiple opportunities for growth

- Ownership: Individually lead important charters with high-impact potential

- Employee-first culture: Putting employees above everything else. Be surrounded by positivity and furry friends

Perks & benefits: Salary matching market compensation.

Location: Bangalore, Indiranagar (6 days of working In-office)

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