Business Project Advisor Campaign Management

Year    Hyderabad, Telangana, India

Job Description


About Evernorth

Evernorth Health Services, a division of The Cigna Group (NYSE: CI), creates pharmacy, care, and benefits solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention, and treatment of illness and disease more accessible to millions of people.



Position Summary:

The Enterprise Print & Distribution (EP&D) Campaign Management team is responsible for developing comprehensive targeting specifications documents and managing the campaign life cycle for strategic enterprise communications. The Business Project Advisor is the primary liaison between the business, technology, and operations partners.Key responsibilities are defining campaign targeting specifications, developing the functional requirements document, overseeing campaign execution, and doing issue research and troubleshooting. The Advisor will work on large enterprise-wide communication initiatives at a program or product level. This role leads cross-functional, strategic communication execution while leading internal projects and process improvement initiatives. The role will partner with business and operational stakeholders to define business requirements and coordinate with technology to implement communications. Advisor will build communication targeting specifications and collaborate with technology partners to enable the deployment and fulfilment of multi-channel communications.

& Responsibilities:

  • Gather communication setup requirements from various functional teams: campaign targeting, digital communications, and business & technology partners.
  • Analyse, gather and document business requirements for new communications and enhancements to existing communications, and build, test, implement and support rollout.
  • Ensure inputs are accurate, complete, and entered into the system of record.
  • Conduct research and analysis to identify issues and resolve them with business & technology partners.
  • Identify and implement process improvements and develop tools to complete deliverables accurately and efficiently.
  • Manage and report on project status and timelines.
  • Manage the campaign execution calendar.
Experience Required:
  • Overall, 8 to 10 Years Experience.
Experience Desired:
  • 5-7 years of project/program management experience in marketing, campaign management, communications, or related field
Education and Training Required:
  • Bachelors degree in business administration, Marketing, Information Technology, or related curriculum preferred.
Primary Skills:
  • Excellent communication skills with the ability to speak with technical and non-technical audiences interchangeably.
  • Demonstrated self-initiative and independently manage campaign execution from ideation to implementation.
  • Customer-centric campaign planning and segmentation experience.
  • Experience in Marketing Services Provider (MSP).
  • Experience in Campaign Automation software or any such transferrable tool is required.
Additional Skills:
  • Moderate SQL skills or familiarity is preferred but not required.
  • High level of confidence and enthusiasm to learn new processes and systems.
  • Strong analytical, planning, problem identification and resolution skills required.
  • Proven managing multi-channel, direct marketing campaigns and database marketing experience.
  • Basic programming skills will be helpful.
  • Agile, Atlassian-Jira, Confluence; SharePoint, Alation experience.

Evernorth

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Job Detail

  • Job Id
    JD3240088
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Hyderabad, Telangana, India
  • Education
    Not mentioned
  • Experience
    Year