Job Description

About the client:

- Company Name: SandMartin

- Industries: Analytics / KPO / Research, BPO / ITES, IT Services & Consulting

- Company Type: Forbes Global 2000

- Funding Stage: Other

- Headquarter Location: Noida

- Nature of Offering: Service

- Founding Year: 1984

- No of Employees: 501-1000

Role & responsibilities:

- The Business Development Manager at Sand Martin plays a crucial role in driving the growth and expansion of the company by focusing on lead generation, business growth, SEO & SMO enhancement. This role requires a combination of strategic thinking, strong communication skills, and a deep understanding of digital marketing techniques for Sand Martin (a BPM / KPO organisation working with accountants globally and TPAs in the insurance sector).

- Sand Martin is a leading provider of outsourcing services to national and international clients, including CAs, CPAs, TPAs, Accounting Firms, Companies, and Businesses, Sand Martin has consistently delivered exceptional solutions in Finance, Accounts, Tax, Retirement Plan, Cafeteria Plan, Claims processing, SMSF, and more.

Lead Generation and Reporting:

- Lead Generation, Client acquisitions & ROI of the BD initiatives.

- CRM Implementation across the organisation.

- Negotiate contract terms with clients and communicate terms to stakeholders.

- Customer Analysis & BI Reports.

Business Growth:

- Identify emerging market trends, client needs, and business opportunities to stay ahead of the competition.

- Devise and execute strategies to drive business growth, meet sales targets, and expand the company\'s client base.

SEO & SMO Enhancement:

- Develop and implement SEO strategies to enhance the company\'s online visibility, improve search rankings, and attract targeted traffic.

- Conduct thorough keyword research, optimize website content, and employ on-page and off-page optimization techniques.

Brand Building:

- Formulate and execute brand building strategies to increase brand awareness and fortify the company\'s reputation in the industry.

- Create compelling and professional content for various marketing channels, such as the company website, blog, social media platforms, and email campaigns.

- Monitor and manage online reviews and client feedback to uphold a positive brand image and strengthen client relationships.

Key Relationships (Internal / External):

Internal:

- CEO & EVP

- Department Heads

External:

- Business communities

- Clients (Existing & Potential)

- Media & News Organizations

Preferred candidate profile:

- Master\'s degree in marketing, business administration, or a related field (or equivalent experience).

- Role reports to: CEO & also to the EVP.

- Manager + I/c.

- 7-13 years in an international service exports business (B2B - mandatory) or KPO.

- Prior Knowledge on CRM Solutions like MS Dynamics, Salesforce etc.

- Basic knowledge on AI Tools (including ChatGPT, Bard etc.) for Content Writing and CRM tools for sending mass emails and communications.

- Creating and editing spreadsheets and digital schedules for better collaboration and structuring of Marketing initiatives.

- Communication skills and networking ability

- Ability to work independently as well as collaboratively within a team.

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