Job Description

At EY, you\'ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we\'re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. - Template

Title Business Analyst
Required Qualification Graduation + MBAGraduation Graduate - Bachelor\'s Degree
Certification Business Analyst certificationDesirable
Position Summary

• This is a role in Global Delivery Services (GDS) - Business Consulting - Customer
• The role is for an experienced hands-on functional consultant to be functional expert or Business Analyst with the good hands on knowledge of Adobe tools
• The ideal candidate should be working in the Adobe / Marketing domain and should have healthy functional experience in digital transformation programs.
• The ideal candidate should have good customer facing experience and should have experience of being a product owner/Business Analyst.
• Strong analytical skills and attention to detail, while staying focused on the big picture
• Excellent verbal and written communication skills; strong presence in front of senior executives

Roles and Responsibilities
Essential Job Functions

• Act as a trusted advisor in understanding and analysing client\'s business requirements, customer experience needs and aspirations and enabling clients to understand the Art-of-the-possible for marketing Transformations
• Work with internal stakeholders & clients to build Business Strategy, Business Case, As-Is to To-be Customer Journey & Business Models, front-end marketing platform Strategy.
• Understand the limitations of client/ internal tech stacks, ecosystems and business model and provide design advice wherever necessary.
• RFP/ RFI & Proposals: Own and lead writing and responding to winning Adobe implementations / managed services.
• Should have strong expertise in creating client presentations of top quality and should have strong command on story telling.
• Should have expertise in creating process maps, process flow charts, process benchmarking, writing detailed user stories, identifying gaps in the process and creating recommendations.
• Should have expertise in CX Journey design, Digital Platforms & products in the Adobe platform space of marketing.
• Understand the customer business requirements and articulate them in the form of user stories, business requirement documents
• Act as a liaison between the business client and technical team by planning, conducting, and directing the analysis of complex business problems
• Support client\'s organizational transformation goals by understanding the operational current state, future state and business values; helping to define and drive business solutions to meet the transformation goals
• Analyse and provide input on the methodologies and frameworks to be used during the requirement and execution of projects
• Lead requirements elicitation sessions to understand business problems
• Determine the gaps between requirements and product functionalities and define workable solutions to bridge the gaps
• Be part of a scrum team and help Product Owner in Sprint Prioritization
• Work directly with all levels through to senior management across the organization and be considered as a high-level expert
• Engage at the pre-sales stage to ensure the business drivers are understood and that the solutions proposed are targeted to help meet the business value / KPI\'s indicated
• Experience leading a business requirement process with both technical and business partners
• Provide consulting services relating to Adobe and marketing function domain
• Drive and help execute Strategy by understanding the best mix of technologies and platforms
• Working closely with the Development Team during the Implementation to ensure close monitoring and adherence to the Design
• Ensuring successful Solution platform adoption by working closely with the Enterprise customers

Technical Skills/Tools RequirementSalesforce (SFDC / SFMC)

• Salesforce Business Analyst Certified is a must
• Certification in one or more Salesforce clouds (Sales / Service / Industry clouds)

Other skills Essential

• Clear understanding of CRM and customer service
• Passionate about data-driven transformation and using data to inform decisions
• Enthusiastic and self-motivated, with the ability to lead projects proactively
• Meticulous attention to detail, with an overall passion for continual improvement
• Credible and articulate, with excellent communication, presentation and interpersonal skills
• Ability to interact with stakeholders at all levels of seniority
• Experience in managing cross border stakeholders
• Highly enthusiastic in learning new technologies that support the fast changing digital marketing technologies

Desirable

• Understanding sector challenges and trends
• Have experience in any one of the sectors like Consumer Products, Retail, Telecom, BFSI, Life Science or manufacturing

Supervision Responsibilities:

• Must be able to work independently, complete multiple tasks and meet deadlines in a fast-paced changing environment.
• Act as a resource for colleagues with less experience, including coaching and training

Other Requirements:

• Flexibility in working hours to accommodate multiple time zones as needed
• Overtime, as needed to meet deadlines.

EY | Building a better working worldEY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

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