Job Description

You Lead the Way. We've Got Your Back.



With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.



At American Express, you'll be recognized for your contributions, leadership, and impact--every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.


Join Team Amex and let's lead the way together.



With a focus on strategy and analytics, US Consumer Marketing analytics & Investment Services team is responsible for driving acquisition growth & deepening engagement with cardmembers by delivering the most relevant content to the right consumer through their preferred channel(s) of choice with an eye on profitability & value maximization. Our charter is to drive revenue growth for the business and maximise return for investment on marketing dollars by accelerating innovation for both immediate impact as well as long-term transformation of our business. A unique aspect of the team is the integration of diverse skills across all its remit. The team has a very broad range of responsibilities, resulting in a range of business growth initiatives for the US consumer card business.



The role requires exhibiting a high level of expertise in driving decisions backed by data insights, deploying statistical methodologies, strategic analytics and data techniques. This is an exciting opportunity for someone to understand the evolving consumer card marketing business & use analytics to further the business goals. He / She will drive improvements in generating data driven actionable strategies to enable business growth initiatives.


How will you make an impact in this role?



In this role, the incumbent will be part of US Consumer Marketing Analytics & Investment Services team. He / She will apply advanced analytics to drive acquisition & customer marketing campaigns & targeting strategy while optimizing for customer relevance and profitability. The team works in close collaboration with Product, Marketing, Finance, Risk and other partners across BUs. The incumbent will work towards creating and owning best in class framework to evaluate consumer profitability in prospecting ecosystem which will be foundational for designing our targeting strategies and accomplishing our revenue efficiency goals. This role requires candidates with analytical bent of mind and exceptional quantitative and problem-solving skills. Prior experience in analytics roles is desirable.




Responsibilities:


• Perform in-depth data analysis to understand acquisition & customer dynamics and derive actionable insights to drive revenue for US consumer business.
• Develop deep understanding of consumer profitability (CMV) and acquisition landscape.
• Build a robust economic framework for consumers and strive to create a unified profitability assessment metric.
• Centralize and standardize Consumer Economics practice maximizing synergies across the broader acquisition team.
• Evaluate impact on business of different strategies/initiatives and generate insights and recommendations.
• Closely monitor behavioral performance of acquisitions/customer channels and identify driving factors behind trends.
• Collaborate with Marketing, Finance and Product teams to plan and prioritize various initiatives.
• Continuously broaden and strengthen knowledge of analytical methods and tools to further evolve our analytical practices.
• Dealing with standard marketing performance metrics such as ROI, Cost per acquisition, efficiency yield etc.
• Mon-Wed we do 1 to 9:30

Thurs 11 to 7:30

Fri (slightly earlier) - 8:30 to 5




Minimum Qualifications:


• Degree in engineering, mathematics, statistics or finance combined with a master's or other secondary professional qualification from top tier institutes.


• 1 to 2 years of relevant analytics experience.


• Strong analytical and problem-solving skills. Ability to be proactive, think quickly and make critical decisions regarding high visibility deliverables with tight timelines.


• Strong ability to drive results; self-starter.


• Strong interpersonal, written and verbal communication skills.


• Experience in programming languages like Hive, SQL, SAS, Python etc,


• Proficient in MS Office especially excel and powerpoint.



We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities


American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.


Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.