Job Description

: BTL Marketer

Responsibilities:

Campaign Strategy and Planning:

• Develop and implement BTL marketing strategies in alignment with overall marketing goals.
• Identify target audiences and tailor campaigns to effectively reach and engage them.
• Plan and allocate budgets for BTL activities ensuring cost-effectiveness and ROI.

Execution of BTL Campaigns:

• Coordinate the execution of BTL campaigns including events, promotions, sponsorships, direct mail, in-store promotions, and guerrilla marketing.
• Manage relationships with vendors, suppliers, and agencies to ensure timely and high-quality delivery of BTL activities.
• Ensure that all campaigns comply with legal regulations and brand guidelines.

Market Research and Analysis:

• Conduct market research to identify opportunities for BTL activities.
• Analyze competitor activities and market trends to inform campaign strategies.
• Use data and insights to measure the effectiveness of BTL campaigns and make informed decisions.

Cross-functional Collaboration:

• Work closely with sales teams to align BTL activities with sales objectives and strategies.
• Collaborate with other marketing teams (e.g., digital, ATL) to ensure integrated and cohesive campaigns.
• Coordinate with product teams to understand product features and benefits for effective communication in BTL activities.

Monitoring and Reporting:

• Track and monitor the performance of BTL campaigns against key performance indicators (KPIs).
• Prepare and present reports on campaign outcomes, learnings, and recommendations for future activities.
• Optimize campaigns based on performance data and feedback.

Team Management:

• Lead and manage a team of BTL marketing professionals.
• Provide guidance, mentorship, and professional development opportunities to team members.
• Foster a collaborative and innovative team environment.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.

Skills:

• Strong understanding of BTL marketing strategies and tactics.
• Excellent project management and organizational skills.
• Ability to analyze data and derive actionable insights.
• Strong communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Proficiency in marketing tools and software.
• Adaptability to travel for office purpose

Job Types: Full-time, Permanent

Pay: ?400,000.00 - ?600,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus
• Yearly bonus

Experience:

• Lead generation: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Work Location: In person