Job Description

Job Title: BTL Activation Planner

Company: Mindshaft Media Pvt Ltd

Location: India

Job Summary: Mindshaft Media Pvt Ltd, a leading marketing agency, is looking for a BTL Activation Planner to join our team in India. The ideal candidate will have a strong understanding of BTL (below the line) marketing techniques, and will be responsible for planning and executing BTL activation campaigns for our clients.

Key Responsibilities:

• Collaborate with the Project And Operation team to understand the client's marketing objectives and develop BTL activation strategies that align with those objectives.
• Research and identify appropriate BTL activation channels to reach the target audience, such as events, exhibitions, roadshows, etc.
• Create and manage budgets for BTL activation campaigns, ensuring that all activities are executed within the allocated budget.
• Develop detailed project plans, timelines, and budgets for each BTL activation campaign.
• Manage the end-to-end execution of BTL activation campaigns, including vendor management, logistics, and on-site execution.
• Measure and analyze the effectiveness of BTL activation campaigns and provide recommendations for improvement.
• Stay up-to-date with emerging BTL activation trends and technologies, and incorporate these into our agency's offerings.

Qualifications and Skills:

• Bachelor's degree in Marketing, Advertising, or related field.
• Minimum 3 years of experience in BTL activation planning and execution.
• Strong understanding of BTL marketing techniques and channels.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Strong analytical skills, with the ability to measure and analyze campaign effectiveness.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Knowledge of local vendors and suppliers for BTL activations.

If you have a passion for BTL marketing and are looking to join a dynamic and growing team, please apply with your resume and cover letter. We look forward to hearing from you!

Job Type: Full-time

Pay: ?35,000.00 - ?80,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund

Schedule:

• Day shift
• Weekend availability

Supplemental pay types:

• Yearly bonus

Ability to commute/relocate:

• Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• How many years of experience do you have in BTL activation?

Experience:

• BTL total work: 10 years (Required)