Key Responsibilities:
Planning :
- Annual Sales Targets across key channels of Premium MT / GT / HoReCa
- Prepare region-wise volume and value forecasts ensuring beat efficiency across multiple metro cities.
- Build and execute the Company\'s GTM strategy across multiple cities.
Execution:
- Own the complete retail sales process and lead retailer relationship management process.
- Build KAM team for MT retailers and large GTs in key metros.
- Build a team of Sales Associates across Mumbai, Bangalore, Pune, Hyderabad, and NCR in agreed sequence of city growth implementation for GT & HORECA sales.
- Design and implement retailer incentives, trade promotion schemes and align Brand objectives to ensure formidable merchandising presence in the chilled, frozen, and exotic foods categories across MT/GT channels.
- Ensure maximum fill rates at all times through stock taking, replenishment ordering, RTV operations, cash collection, control credit risk/receivables in line with Company policy across channels, proactively monitor and take corrective action in case of financially stressed customers.
- Coordinating with internal supply chain teams and brand teams to ensure seamless operations at field level.
Reporting:
- Monthly, Quarterly target reporting and balancing of near term and long-term deliverables to best targets.
- Customer Credit assessment and credit information, Competition assessment, new segments and trends, brand sales implementations.
Desired Skills and Experience:
- 5+ years\' experience into frontline management experience at the rank of Sales officer / Senior Sales officer in a reputed FMCG Sales team, Modern Trade, General Trade, Retail Sales, Distribution, Key Account Management.
- Strong analytics and technology orientation, Excellent communication and interpersonal skills, with the ability to collaborate effectively with customers, suppliers, and team members.
- Understanding and focus on Data Driven Decisioning systems and processes will be key.
- Engineer-cum-MBA from a reputable institution.
- Knowledge of MS Office, Excel, Power BI, Tableau tools.
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