Job Description

• Brand Strategy & Identity: Collaborate with internal teams to define and refine the brand identity. This includes core values, target audience, visual identity (logo, colors, fonts), and brand voice. Ensure consistent brand messaging across all platforms - from clothing labels to social media campaigns.
• Competitive Analysis: Conduct thorough research on competitors, analyzing their strategies and identifying opportunities for differentiation. Understand what makes the brand unique and translate that into a compelling message that resonates with the target audience.
• Storytelling & Content Creation: Craft captivating brand narratives that connect with consumers on an emotional level. Develop stories that highlight the brand's heritage, commitment to sustainability, or social responsibility initiatives.
• Marketing Campaign Development & Management: Develop and execute comprehensive marketing plans to achieve brand objectives such as increased brand awareness, sales growth, and customer loyalty. Oversee the planning, execution, and measurement of marketing campaigns across various channels like social media, email marketing, and influencer marketing.
• Digital Marketing Expertise: Stay on top of the latest digital marketing trends and leverage them to reach target audiences effectively. This might involve managing social media platforms, collaborating with influencers, and developing email marketing campaigns.
• Data-Driven Decision Making: Analyze marketing campaign performance using data insights to measure success, identify areas for improvement, and optimize strategies for maximum return on investment.

Job Type: Full-time

Pay: ?399,946.29 - ?1,711,539.10 per year

Experience:

• total work: 1 year (Preferred)

Work Location: In person