Branding Manager And Pr Specialist

Year Chandigarh, Chandigarh, India

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Responsibilities

Analysis of market research and consumer behavior data;
Coordination of market research projects;
Preparation and implementation of a brand activation and communication plan to support existing brands in the territory or to launch new brands on the market;
Media planning, BTL and promotional activities, development of brand representation in social networks, development and launch of special projects;
Communication with partner agencies and employees;
Evaluation of marketing activities;
Support in the development of new products and the launch of new flavors;
Adaptation of global materials for local placement in all existing communication channels;
Forecasting the sales volume plan for categories and brands (annual operating plan with monthly monitoring);
Analysis of data related to the brand\'s business to assess the effectiveness of activities;
Development and recommendation of concepts for short- and long-term brand development;
Leading the development and execution of the annual and monthly marketing budget.

Qualifications

Higher education (economics, marketing, management);
At least 10 years of experience in brand marketing in the FMCG segment.
Advanced PC user: Excel, PowerPoint.
English
Digital mindset;
High analytical and communication skills, the ability to work with a large amount of information, the ability to work in a team, as well as the ability to work autonomously and offer solutions.

Job Type: Full-time Pay: Up to \xe2\x82\xb91,200,000.00 per year Schedule:

Experience:

Work Location: In person

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