Job Description

: Brand Strategy Planner

About Us: Pomelo Digital India

Pomelo is a dynamic advertising agency dedicated to creating impactful brand experiences. Our team of strategists, creatives, and digital experts work together to deliver innovative solutions for our clients. We are looking for a talented Mid-Level Brand Strategy Planner to join our team and drive strategic initiatives across various categories.

Job Summary :

As a Brand Strategy Planner, you will play a pivotal role in developing and executing brand strategies that resonate with target audiences. You will collaborate with creative teams, account managers, and clients to ensure that all strategic recommendations align with business objectives and brand vision.

Key Responsibilities:

Brand Strategy Development: Craft and implement comprehensive brand strategies for clients across IT, Personal Care, Health, Retail, Automobiles, and FMCG sectors.

Research & Insights: Conduct market research, consumer analysis, and competitive benchmarking to gather insights that inform strategic decisions.

Presentation Writing & Delivery: Develop compelling PowerPoint presentations to communicate strategic recommendations and present them effectively to clients and internal teams.

Content Planning: Create briefs that inspire persuasive and engaging copy for various marketing materials, including social media, digital campaigns, and traditional media.

Social Media Marketing: Leverage your knowledge of social media platforms to integrate effective social media strategies into broader marketing plans.

Timeline Management & Coordination: Manage project timelines and coordinate with cross-functional teams to ensure timely delivery of all strategic initiatives.

Required Skills & Qualifications:

Experience: 6-8 years of experience in brand strategy planning within advertising agencies, marketing firms, or digital media companies.

Presentation Skills: Expertise in writing and delivering impactful PowerPoint presentations.

Social Media: In-depth knowledge of social media marketing, including platform-specific strategies and best practices.

Project Management: Proven ability to manage multiple projects simultaneously, ensuring deadlines are met without compromising quality.

Language Proficiency: Excellent command of both English and Hindi, with the ability to create and review content in both languages.

Analytical Thinking: Strong analytical skills to interpret research data and translate insights into actionable strategies.

Collaboration: Ability to work collaboratively with creative teams, account managers, and clients.

Preferred Qualifications:

Education: Bachelor's degree or MBA in Marketing, Advertising, Business, or a related field.

Certifications: Relevant certifications in brand strategy or digital marketing tools.

What We Offer:

Opportunities for professional growth and development

A collaborative and creative work environment

The chance to work with leading brands across multiple industries

How to Apply:

If you are a strategic thinker with a passion for branding and a proven track record of delivering successful brand strategies, we would love to hear from you. Please send your resume, portfolio, and a cover letter outlining your relevant experience to [email address].

Pomelo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Experience : 6-8 Years

Location : Udyog Vihar, Gurugram

Department : Strategy & Planning

Reports To : Planning Director

Job Type : Permanent ( Full Time)

Education : Bachelor's ( Preferred)

Pay : ?70,000.00-?80,000.00 per month

Job Type: Full-time

Pay: ?70,000.00 - ?80,000.00 per month

Jadwal:

• Day shift

Experience:

• total work: 6 years (Preferred)

Work Location: In person