Job Description

Gypsy Moth is hiring!!

Designation: Sr Manager - Strategy

Location: DN Nagar, Andheri (W) - Mumbai

Experience: +2.5 years

About the Company:

Website Link: https://gypsymoth.in/agency

Fashion is not what we wear, it's the way who we are!

We are making fashion content relevant. GYPSYMOTH is an Integrated brand building & storytelling agency, specialized in Fashion, Beauty, Luxury & Lifestyle brands.

Responsibilities

• Gather feedback from sales and analyze consumer behavior to define our company's positioning
• Craft our differentiation strategy
• Create guidelines that define our company's voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects they'll be working on.
• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges

Requirements and skills

• Work experience as a Brand Strategist or similar role in Marketing
• Portfolio of brand-building projects is a plus
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Data-driven thinking
• Creativity
• Communication and writing skills
• Candidate should be from the creative/integrated advertising background only.

Qualification:

Graduation/Master's in the field of Marketing and Strategy from a reputed college/institute.

Job Type: Full-time

Pay: ?400,000.00 - ?800,000.00 per year

Benefits:

• Flexible schedule
• Work from home

Schedule:

• Day shift
• Monday to Friday
• Morning shift

Work Location: In person

Application Deadline: 30/12/2024
Expected Start Date: 06/01/2025