Job Description

Job Title: Content Strategist (Brand Solutions Team)

Location: Bandra,Mumbai
Experience: 2-3 years
Salary: Based on Interview (Drawn CTC)
Education: Graduate/Post Graduate
Working days: Mon to Fri

Company Overview:
We are a dynamic digital marketing agency with a diverse portfolio of clients spanning industries such as education, finance, fashion, and more. Our team is driven by innovation, creativity, and a passion for delivering impactful results. As we continue to grow, we're seeking a Content Strategist to join our Brand Solutions team . In this role, you'll be responsible for developing creative strategies, managing influencer campaigns, and ensuring smooth collaboration between clients, vendors, and internal teams. This is a fantastic opportunity for someone who thrives in a fast-paced environment and loves driving engagement through strategic content and influencer marketing.

Key Responsibilities:

Content Creation & Support:

• Design professional pitch decks, client presentations, and strategy documents to clearly communicate ideas and strategies.
• Support brainstorming sessions and strategy discussions, offering creative input for campaigns and content.
• Assist in content creation (when necessary), including social media posts, blogs, and other digital assets, to complement campaigns.

Campaign Strategy Development:

• Lead the development of creative concepts and campaigns that align with the brand's goals and target audience.
• Build storyboards, establish campaign goals, and ensure the effective execution of campaigns from start to finish.
• Manage and track the performance of all campaigns, ensuring they meet the established KPIs and generate maximum engagement and brand visibility.

Client Relationship Management:

• Serve as the primary point of contact for clients, maintaining a strong, consultative relationship.
• Pitch new ideas, campaign strategies, and content plans to clients, offering insights and creative solutions.
• Identify upselling opportunities, ensuring clients are presented with innovative strategies and solutions that help them achieve their objectives.

Influencer Marketing:

• Identify and select influencers that align with client goals, ensuring they resonate with the target audience.
• Oversee influencer content creation, ensuring it aligns with the brand's voice and objectives.
• Track and analyze campaign results, providing insights on performance and suggestions for optimization.

Team Collaboration:

• Work closely with the creative team to ensure smooth campaign execution and high-quality deliverables.
• Coordinate the timeline of deliverables, ensuring that projects are completed on time and within budget.
• Manage vendor relationships to ensure the seamless integration of external resources into the campaign workflow.

Market Trends & Competitor Analysis:

• Stay updated on current pop culture trends, industry shifts, and digital marketing innovations, applying this knowledge to craft forward-thinking strategies.
• Regularly analyze competitor activities and industry trends to keep clients' campaigns relevant and competitive in the market.

Problem-Solving & Adaptability:

• Quickly identify challenges and potential roadblocks in campaigns and adjust strategies without compromising quality or client expectations.
• Collaborate with teams to find solutions and implement changes to improve campaign outcomes, ensuring client satisfaction.

Skills Required:

• Strong Communication and Presentation Skills: You should be able to clearly communicate ideas to clients and internal teams, both verbally and visually.
• Multitasking Ability: Ability to manage multiple projects simultaneously while ensuring high quality and timely delivery.
• Expertise in Visual Storytelling: You should have a strong understanding of how to tell compelling stories through visual content, especially on social media and digital platforms.
• Proficiency in Influencer Marketing: In-depth knowledge of influencer selection, collaboration, and campaign management.
• Trend Awareness: A keen understanding of pop culture trends and their application to brand storytelling.
• Bonus: Experience with video content creation and editing, adding an extra layer of expertise to enhance campaign strategies.
• Creative Thinking: Ability to think outside the box and develop innovative strategies for clients across a variety of industries.

Required Experience & Education:

• 2-3 years of experience in content strategy, digital marketing, or influencer marketing (preferably within an agency setting).
• Graduate/Post Graduate degree in Marketing, Communications, Media, or a related field.
• Experience working with a variety of clients across different sectors, such as education, finance, and fashion, is a significant advantage.

Why Join Us?

• Diverse Client Portfolio: Work with clients from various industries, each bringing unique challenges and opportunities.
• Collaborative Work Environment: A supportive and dynamic team environment where ideas are encouraged, and everyone's input is valued.
• Opportunity for Growth: You'll have ample opportunities to grow your career and develop your skills within a fast-paced, evolving digital landscape.
• Creativity at Its Core: Join a team that values innovative thinking, where you'll be empowered to explore new ideas and push boundaries to drive success.

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?35,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Application Question(s):

• Current Monthly in hand salary ?
• Expected Monthly in hand salary ?
• Notice period ? (in days )
• Have you worked in a digital marketing agency before ?
• Are you willing to travel on a daily basis to Bandra ?

Experience:

• total work: 2 years (Required)

Language:

• English (Required)

Work Location: In person