Job Description

:The location of this position can be either Noida or Mumbai (Currently Remote working)ROLES & RESPONSIBILITIES-- Should have at least 4-6 years brand planning experience in a digital advertising agency.- Should be capable of developing Brand campaigns for clients.- Conduct competitive research to identify our strengths and weaknesses- Design Promotional campaigns for new products and markets- Develop our Social Media Strategy.- Assess the performance of our Advertising campaigns and Events.- Analyse Market trends and identify new opportunities and challenges.- Good understanding of Branding and brand building models and methods.- Strong understanding of Pan India markets across a wide range of categories.- More than capable to develop relevant Brand strategies in context to various verticals of the firm- Gather feedback from sales and analyse consumer behaviour to define our company's Brand positioning.- Assess the performance of our advertising campaigns and events.- Craft our differentiation strategy.- Create guidelines that define our company's voice both online and offline.Additional Information:REQUIREMENTS:- Work experience as a Brand Strategist or similar role in Marketing- Degree in business, Marketing, Branding, Communication or related field required.- The ability to use storytelling skills to craft engaging campaigns highlighting the story and benefits of our brand to lure consumers.- Experience developing marketing strategies based on market segmentation.- Excellent writing and verbal communication skills.- Excellent understanding of the full marketing mix.- The ability to follow and predict trends in order to develop strategies that succeed in a changing marketplace and anticipate shifting customer profiles.- Passionate about Brand strategy and making an impact- Strong analytic skills- Ability to lead & influence cross-functional teams- Track record of delivering meaningful marketing programs that drive business success- Demonstrated sense of accountability and decisiveness- Stakeholder management: Ability to successfully interact with various levels within the organisation- Intellectually curious, proactively seeking and developing new opportunitiesRequired Qualification:Graduation - Any GraduateIn Other - Not Required Per/CGPAJob InsightsPlease only source candidates from Noida / Mumbai.- Candidates must have worked on creating Brand positioning & campaigns for Clients (While working in a Digital Advertising agency)- - Important: Please ensure that the candidate is willing & eager to work in a Technology "Startup environment" and is fully aware of the company & role.- Virtual On-boarding: Candidate must have their own Laptop/ PC with a good Wifi connection. (BYOD)- This is a "Work from home" requirement at least until end of 2020. The candidates however, must be willing to work out-of Noida or Mumbai offices in 2021.There is a 4 months probation period.Diversity in hiring (ref:updazz.com)

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