Brand Marketing Manager
Year Gurgaon, Haryana, India
Job Description
Role purpose:Lead all brand marketing activities for New Holland brandPrimary and Secondary duties:
- Brand positioning: Target customer definition, competitive positioning mapping, rational and emotional benefits
- Develop & execute Marcom plan to support brand building, lead generation and sales
- Develop brand communication mapped to respective platforms
- Plan & develop comprehensive integrated brand campaigns & media plan with agencies
- Develop content such as product brochures, product videos, product features material, catalogues and all point-of-sale material
- Brand / corporate events design and execution, and corporate communication
- Planning, execution and reporting KPIs of all brand activities such as launch events, farmer meets, van campaigns etc.
- Develop brand communication guidelines and processes with Field teams
- Support field teams in execution of local events/activations for brand visibility and lead generation through SOPs and budgets
- Brand equity tracking and measurement, SOE/SOV, competitive benchmarking
- Marketing budget planning, tracking and control
- 5-7 yearsxe2x80x99 experience in brand marketing/ marketing communications, brand management roles in automotive/ capital goods/ industrial / consumer durables sector
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Job Detail
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Job IdJD3593918
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationGurgaon, Haryana, India
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EducationNot mentioned
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ExperienceYear