Job Description

One Impression is India's largest and first-of-its-kind Full-Stack IMaaS (Influencer Marketing as a Service) Platform. We help brands manage high-impact influencer marketing campaigns. We are active in over 12 countries including India, US, Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in 10+ languages.

Backed by some of the top investors in the country including founders of Livspace, MamaEarth, Vedantu, Wow Skin Sciences, OML, People Group etc. as well as celebrities like KL Rahul, Zakir Khan, Masoom Minawala, our ultimate vision is to capture 25% of the global media spend by becoming the world's de-facto influencer marketing platform.

We are strong believers that our people are the pillars of our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you! Position Overview: Are you a creative marketing leader with a passion for influencers and branding? Join our innovative team as the Brand Marketing Lead and drive the future of our influencer marketing! We're looking for a visionary to shape our brand, craft compelling content, and host unforgettable events that will connect influencers and brands like never before.


### What you'll do:

• Content Creation & Strategy: Develop and execute a killer content strategy that resonates with influencers and brands alike. Oversee the creation of engaging, high-quality content across our website, blog, social media, newsletters, and more.
• Brand Management: Be the guardian of our brand. Ensure consistency and creativity in all marketing materials, develop brand guidelines, and keep us ahead of industry trends with innovative brand strategies.
• Customer Acquisition and Retention: Lead efforts to build awareness, engage, and retain customers through impactful marketing campaigns and initiatives across the category.
• Campaign Management: Conceptualize and execute integrated marketing campaigns across Inapp and other channels to drive brand awareness and engagement.
• Event Planning & Execution: Plan, organize, and execute exciting events, from virtual webinars to large-scale conferences, that bring our community together and showcase our platform's value.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including category management, sales, operations, and product, to align the various initiatives with business objectives and priorities. Collaborate with internal and external creative agencies to develop compelling brand assets and campaigns for all categories.
• Market Research and Analysis: Work with an agency to conduct market research, competitor analysis, and consumer studies to gain insights into market dynamics and customer preferences. Have data-driven approaches to track brand performance and measure the effectiveness of marketing initiatives.
• Team Leadership: Lead and inspire a talented marketing team. Set clear goals, provide guidance, and foster a collaborative and high-energy work environment.
• Analytics & Optimization: Use data to drive decisions. Analyze the performance of marketing campaigns, content, and events to continuously optimize and improve our strategies.

### What We're Looking For:

• Experience & Expertise: 6+ years of marketing experience, with a strong focus on content, branding, and events. Previous experience in the influencer marketing space is a huge plus!
• Creative Visionary: Someone who thinks outside the box and brings fresh, innovative ideas to the table.
• Strategic Thinker: Ability to see the big picture while managing the details. Proven track record of developing and executing successful marketing strategies.
• Excellent Communicator: Superior written and verbal communication skills. Able to craft compelling messages and engage our audience.
• Data-Driven: Proficient with marketing analytics tools. Ability to interpret data and translate insights into action.
• Leadership Skills: Strong leadership and team management skills. Experience in mentoring and developing a marketing team.

### Why Join Us:

• Impactful Work: Make a real difference in the influencer marketing space and help shape the future of our platform.
• Creative Freedom: Enjoy a role that allows you to innovate and bring your creative ideas to life.
• Collaborative Environment: Work with a passionate, driven team in a supportive and dynamic environment.
• Competitive Compensation: Receive a competitive salary and benefits package.
• Growth Opportunities: Take advantage of opportunities for professional development and career advancement.