Job Description

Function

Emerging Mobility Business Unit

Pay Band

E4 to M2

Role

As a Brand Marketing Executive, you\'ll be a part of EMBU and will report to Brand Experience Manager

A purpose driven role for you

The brand executive implements plan and initiatives relating to the brand, customer experience and loyalty. He/she is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organisation.

A Day in the life

Implement the Area Activation Strategy by implementing key marketing programs: quality activations, lead generation programs, track competition, develop in-depth regional market feedback mechanism and suggest action plans.
Will need to perform world-class one-to-one and one-to-many interactions with the target audience - consumers and other influencers; vendors and related stakeholders.
The basket of towns/ markets will be signed off centrally / jointly by sales and marketing and the activation schedule will need to be created, presented and execute as per plan.
Planning and organizing activity in distributor area with close coordination with distributor & sales team warrants excellent people management skills.
Key measurement criteria for the impact of activities will be % of incremental growth over other towns,
Communicate with on boarded partners, and create a regular interaction flow.
Set goals for the partners, do periodic reviews of their goals and assist them in achieving their goals.
Empower the partners and build an extremely strong community of active partners.
Create, maintain and update the database of current partners and those in the activation pipeline.
Ensure partner-driven consumer growth and handle all support-related issues of the partners and redirect them accordingly.
Stay informed about competing products and services.
Learn from partner interactions leading to better understanding and expansion on top of the funnel.
Establish communication with the partner network using various channels - offline/online and identify the training needs.
Learn from the partner interactions leading to better understanding and expansion on top of the funnel.

Academic Qualification & Experience

University Graduate in any discipline
Having 5+ years of experience in managing BTL/demand generation activities through distributors, dealers and agency partners.

Technical Skills/Knowledge

Sector, market, customer and competitor understanding
Customer Relationship Management
Prospecting and pipeline Management
Business and Market understanding

Behavioural Skills

Sales Promotion & Business Development, third party people management and leading teams.
Excellent stakeholder management skills.
Deep understanding of business processes, managing finances and their accounts with partners.

What will it be like to work for Hero

As the world\'s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India\'s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.

About Hero

Headquartered in New Delhi (India), is the world\'s largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.

Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.

We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision \xe2\x80\x9cBe the Future of Mobility\xe2\x80\x9d, Hero MotoCorp plans to achieve its next 100 million sales by 2030.

We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp\'s eight \'green\' manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).

Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.

In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 - its first EV - in India and plans to launch the product in global markets.

We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India\'s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp\'s Global Corporate Partner.

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Recruitment assessments - We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

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Hero MotoCorp