Job Description

Responsibilities & Key DeliverablesResponsible for adapting a brand strategy for the target markets across mediums of ATL, Digital & BTL. Acts as the brand guardian for a portfolio of products and maintains brand integrity through effective initiatives and communications.Leads the development of the brand within the context of the agreed strategies to maximise long term sales, market share and improve brand score."
To develop, recommend and most importantly execute annual marketing plan activities, including ATL, BTL, CRM, Digital and Social Media and local media strategy and plans (including TV and print media)
To ideate and develop communication that would drive the specific objectives as agreed with the top management and in line with the brand objectives"
To drive, monitor and execute the Digital KPI's while working closely with the Marketing Services team.
Contributes to the annual brand planning process and consciously implements and deploys budgets allocated to the brand
Effective project management skills to coordinate and execute Product Development programs while working closely with the Product Planning team. This includes new launches, refreshes and variant launches
Work closely with regional sales teams to plan and execute regional marketing activities to achieve region specific goals."
To track competition, market trends, consumer trends to plan marketing interventions on assigned brand."
Lead the process of consumer insighting to identify growth opportunities and drive innovation in product development, new launches and as well as marketing initiatives.
To contribute to the development of strategies for category growthPreferred IndustriesAutomotive IndustryMarketing & CommAdvertising/MarketinEducation QualificationBachelor of Engineering; MBA; Graduate; Masters in Marketing ManagementGeneral Experience(Preferred - At Least 5 years experience in Automobile industry; Preferred - experience in Field Sales

Mahindra & Mahindra